Google Adwords Enhanced Campaigns : Your Toughts

I personally think it complicates marketing a little but gives us more control and option for the ROI. What is your toughs on Google Adwords Enhanced Campaigns?

Just another tweak by Google Adwords to earn more money from advertisers. Though it's totally new and I haven't really checked it deeply, something in the word "enhanced" means: "hey, we will help you spend more money"

Just like "enhanced CPC"

I'm on the side of marketers that charge a % for every dollar spend. So I'm seen this a increase of revenue, I guess if you see it from the advertise perspective you could spend some more but ROI should be greater.

I used a lot the hours features for displaying ads. Messy but reduce cost where not need it and increase sales during peek hours.

Google told their account reps that interface with agencies to split campaigns into mobile-only campaigns as a 'best-practice'. Everyone that listened to them now has to make a decision on how to restructure their account. Google is assuming Tablet, desktop and laptop devices are essentially the same behavior. Therefore, there won't be any way to bid specifically on tablets - they will have a CPC of desktop devices. That's a very dumb assumption on Google's part and they know it. They should allow advertisers to have a % bid increase/decrease on tablets as well within one campaign like they do on enhanced campaigns for mobile devices.

Everybody knows that Google failed to get advertisers to partake in mobile advertising. They spent a lot of money and put a lot of resources behind convincing agencies and individuals. They failed. So they change the rules and just force everyone. Google IS evil no matter what anyone says. Plus, people often give Google too much credit for being advanced. If you look at how their algorithm matches keywords to ads... it's so simple-stupidly pathetic. It ends up costing advertisers much more simply because their ad-serving technology is a piece of crap.