Google Adwords and Keywords question

Hi,

I am launching a online store for movie props. Since Im focusing the store around 1 single movie I was wondering is it allowed to use name of that movie inside Google Adwords campaigns. For example if store is about "Harry Potter" am I allowed to have keywords such as "Harry Potter wands" or "Harry Potter clothing".... ? The domain name has nothing to do with "Harry Potter" inside its name.


Thanks.

no u need site keyword and page wise keyword

trademark could be a problem but a movie name i guess is not protected and should be ok.

U are wrong. "Harry potter" is a registered trademark, and all derivatives from this trademark can only be sold with a license issued by the trademark owner. To answer OP question, if u stay small and u dont affect their profits u will be fine but if u will bank hard they will come for u.

W9go said:

trademark could be a problem but a movie name i guess is not protected and should be ok.

Click to expand...

Stay discrete, don't have a trademark in your domain name and you might get away with it.

Cease and desist is the least of your worries. It's when they ask for every cent of revenue you've earned - and then compensation and costs on top of that.
Probably won't happen, but sometimes these big companies play hard ball