Google Ads warning, Limiting performance.

Hi There,

I run a religious goods store and recently set up a PMax campaign to target certain categories but Google is limiting the performance with a warning
Religious belief in personalised advertising.
In Asset Group -> Signal, I am not targeting many keywords and just using standard headlines but not sure my ad performance is restricted. I tried to check with Support but they are not able to provide much insight to understand which keyphrase or keyword causing this issue.


Another PMax without a category target working as expected.

I tried to appeal but Google is rejecting not sure what to do. Would be great if someone could share ideas to get the new PMax campaign running.

What targeting did you use in that asset group?

roydan said:

What targeting did you use in that asset group?

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I used broad & generic keywords like Puja Samagri, Puja Samagri store near me

pravinlpatel said:

I used broad & generic keywords like Puja Samagri, Puja Samagri store near me

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In a custom segment or search themes?

roydan said:

In a custom segment or search themes?

Click to expand...

I am using keywords in Search Theme only.

I googled the words and every single result was related to religion. If you can use keyword themes that describe your audience but not in a directly religious way. I wish I could've been more specific but I know nothing about this subject l.

roydan said:

I googled the words and every single result was related to religion. If you can use keyword themes that describe your audience but not in a directly religious way. I wish I could've been more specific but I know nothing about this subject l.

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Thanks for the suggestion. Let me try different way as you suggested.

Here is short intro about keyword,

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Puja = Worship, Samagri = product or item. So in English Puja Samagri becomes Worship Items.

Other variant of same keyword is Puja items, Puja Samagri online, Puja essential, pooja store near me, Pooja needs, etc.
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Do you think other attributes like ad header, description can lead to this issue? Or it is related to keyword theme only?

Maybe I can try with custome audience of people visiting certain website only?

A custom audience won't replace the keyword theme, as it's in a different category.
I'd replace the word Puja.
Any names of religious places, dishes, etc? Things that surround the ceremony without being exclusive to it.

roydan said:

A custom audience won't replace the keyword theme, as it's in a different category.
I'd replace the word Puja.
Any names of religious places, dishes, etc? Things that surround the ceremony without being exclusive to it.

Click to expand...

Good idea, Let me try something different. Thanks again.