Google Ads verification requirements

For businesses advertising internationally, how do you handle differences in Google Ads eligibility across countries?

Hello dasspetti, It’s better to check each country’s requirements first, as Google’s policies can vary by market. Start with the eligible ones and expand from there once things are running smoothly.

i'd keep a simple checklist for each country covering allowed products, required licenses, verification steps and landing page rules. google's requirements can be pretty different even for the same business. for example, financial services may need separate verification for each target market. i'd get the paperwork sorted before launching and keep campaigns separated by country so policy issues are easier to track.