Google Ad's Quality Score

Goldenspacek

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May 22, 2019
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We manage quite a few companies ads. All with quality scores 5 and up. We are trying to market for Managed IT and I cannot get the score above 3. Google says Ad Relevance, Landing Page Exp and Exp CTR are all below average. I've never seen this before and we cannot seem to get it increased. I talked to Google who said the same crap, match words in ads to words on page, etc. Has anyone seen this before? Any tips you can give? I'm just kinda at a loss.
 
The keywords you are using are in the meta description and in meta keywords?

Also are you using a landing page or you are sending the traffic to frontpage?

What about site speed?
 
just using "Managed IT" and yes in meta data. Google lighthouse and GSC report great page speeds. We are sending them to the managed IT page on the site (so a landing page).
 
Is the kw included in the headings?

How many words is the content and what is the kw density?
 
Keyword in Title, meta tags, H1, H2, H4 and H6 tags. Appears 11 times total of 987 words.
 
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