Old people and childre
Newbie
- Jun 13, 2023
- 12
- 4
What is the reason why Google Ads has been reviewed but has not burned money?
Google Ads Problem
- Thread starter Old people and childre
- Start date
roydan
Elite Member
- Dec 17, 2013
- 5,622
- 14,559
There are many reasons that could cause this.
Is this the first campaign in the account?
Do your keywords have enough volume? What are the match types you were using? Bidding strategy? Geo? Does the languages you chose realistic in your location? Do they fir the keywords?
Chris Newman
BANNED
- Oct 13, 2018
- 6,868
- 6,032
By Google Ads has been "reviewed", it is fair to assume that the ad status shows as "Approved" or "Eligible".
Has it been "Approved" or "Eligible" just today or yesterday ? If that is the case, then wait : NOWADAYS, in most cases, when an ad gets approved (or eligible), it takes around 48 hours for the ad to start showing impressions / clicks.
If above is not the case, then there can be LOTS of reasons for that. FEW of these many reasons are :-
1) Improper campaign setup : LOTS of aspects in an improper campaign setup. ONE of it is for example : keywords such as "best potatoes", "cheap potatoes", but ad headlines about watches, ad descritions about planet Jupiter and landing page about monkeys. In other words poor relevance between keywords AND ad headlines AND ad decriptions AND landing page, will results in poor ad performance.
2) Improper keyword bids
3) Daily budget not able to support keywords bids : Example : A campaign has 3 keywords with bid(s) at US$5 each, but the daily budget is set at US$2 !!!
AND, what does it show in the "Policy details" column ? Does it show as "Approved" there as well (this is DIFFERENT than the "Ad status").
And, if the "Policy details" column is not visible, then go to the "Columns" settings (option) (under "attributes") and enable it to show from there. In all campaign types, "Policy details" column can be enabled to show.
There could be LOTS of other reasons too, for poor or low or very low ad / campaign performance.
Various members may provide their inputs.
There is a story of a man whose car stopped and then the card could not start. So, he left the car and walked 3 miles to a mechanic's garage and asked the mechanic "Why is my car not starting ?". The mechanic replied "I do not know, because there are LOTS of reasons why a car does not start". It is a similar situation with various aspects of Google Ads as well.
Last edited:
Old people and childre
Newbie
- Jun 13, 2023
- 12
- 4
By modifying the timetable, budget, bidding and other information, the advertisement started to burn money, but the burning stopped after a period of time, and there was no problem with the policy