Google ads or fb ads??

Google has search. Search is best since you target those looking for your products.

Facebook is more display advertising and that's not as good as search. It's good for creating awareness but not so much for sales. You can target by interest but not sure what you'd target in FB in your case. You mention cameras so photographers or those with an interest in photography, but they likely have a camera already. That's why if they need a new camera, they'll be searching, not responding to a FB ad. Google has display as well.

They both have remarketing. Google has shopping ads too in search which may be best in your case.

No reason you can't use both or other networks, even other search networks like Bing. Bing has recently bought LinkedIn so soon you may be able to target based on job description. It could be very powerful depending on what you are selling.

So it's not a matter of which network is better, it depends in part on your advertising goals.
 
Google and fb ads are helpful but boht have different power, you can achieve success through target audience, distinct goals and nature of CPS offers
 
I also prefer Facebook ads because they a very simple and no approval is needed.
 
The choice between Google Ads and Facebook Ads for running CPS (Cost Per Sale) offers depends on various factors, including your target audience, product or service, and marketing goals
 
Google Ads
1. Intent-based targeting
2. keyword targeting
Facebook Ads
Audience Targeting
Visual Content
 
I think you should try advertising on Facebook. Currently it is still a platform with a high number of users and large potential customers
 
Facebook Ads Best But which platforms do you have traffic according to your services?
Facebook traffic is good when you start Facebook ads according to your target audience.
 
It depend on your niche and your targeted audience, Find a traffic then run ads according your traffic and audience.
My experience say, use Facebook Ads.
 
Google Ads is great for targeting users with high purchase intent through keyword targeting and shopping ads. Facebook Ads offers detailed targeting options, visual appeal, dynamic ads, and lookalike audiences. Test both platforms with small budgets to see which works best for your CPS offers.
 
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