Google Ads newbie

Trust WorkShop said:

If you are new to Google Ads, https://skillshop.withgoogle.com/googleads will be helpful. It is an e-learning online course by Skillshop, which is a Google training platform.

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Ambitious12 said:

I wanted to share with you my thoughts on learning the basics of Google Ads. While Google Skillshop is a great resource for getting started, I believe that real-time experience is the best teacher.

When you start working on live campaigns for clients, you get exposure to real-time data and the opportunity to optimize your strategies on a daily basis. This hands-on experience provides a valuable education that you simply can't get from a course or online tutorial.

So if you're looking to expand your skills in the field of Google Ads, I encourage you to seek out opportunities to work on live campaigns. The experience you gain will be invaluable and will help you grow as a professional.

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RonaldoKid0 said:

Hi all!

Im trying to learn google ads to start work at Fiverr and other freelance sites.

I have done a few Google Ads courses now but im still kind of lost. Seems like i need to learn Google Analytics + Google ads editor as well? Any other programs?

Any other tips for a newbie to become skilled at Google Ads?

Take care everyone!

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1. Understand the basics: Start by understanding the basics of Google Ads, including how it works, the different types of campaigns, and how to create and optimize ads.
2. Set clear goals: Define your campaign goals and objectives. Be specific and measurable about what you want to achieve, such as increasing website traffic, generating leads or sales, or increasing brand awareness.
3. Research your audience: Identify your target audience and research their online behavior, interests, and demographics. Use this information to create targeted campaigns and ads that will resonate with your audience.
4. Use keyword research: Use keyword research to find relevant keywords that people are using to search for your products or services. Use these keywords in your ads and landing pages to improve your ad relevance and quality score.
5. Test and optimize: Continuously test and optimize your campaigns to improve their performance. Use A/B testing to test different ad copies, landing pages, and targeting options to see what works best.
6. Monitor your results: Monitor your campaign results regularly to track your progress and identify areas for improvement. Use the data to make data-driven decisions and adjust your campaigns as needed.
7. Keep up with industry trends: Stay up-to-date with the latest industry trends and best practices. Follow industry blogs, attend conferences, and participate in online communities to stay informed and learn from other professionals in the field.

1. Create a Google Ads account: If you haven't already, create a Google Ads account by going to ads.google.com and following the prompts.
2. Set up your campaign: From the Google Ads dashboard, click the "New Campaign" button and select the campaign type that aligns with your goals. Google Ads offers several types of campaigns, including search, display, shopping, and video.
3. Choose your campaign settings: Within each campaign type, you'll need to choose settings such as your target audience, budget, bidding strategy, ad format, and ad copy.
4. Create your ads: Depending on the campaign type you've chosen, you'll need to create your ads. This may involve writing ad copy, creating images or videos, and selecting keywords.
5. Launch your campaign: Once you've set up your campaign, review your settings and ads to make sure everything is accurate and effective. Then, click the "Launch" button to start running your ads.
6. Monitor and optimize: Once your campaign is running, monitor its performance regularly and make adjustments as needed. You may need to tweak your targeting, adjust your bids, or revise your ad copy to improve your results.