Google Ads Clicks and no visits on website

M

midoughs93

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Joined
Jul 20, 2023
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Hey everyone

I ve been into Google Ads couple of weeks ago, I launched some campaigns on IPTV business and started getting some sales, then I lower my budget since I am targeting only football fans in weekends

Two days later I increased my budget and I noticed something weird

Google Ads started spending my budget and showing me clicks on my dashboard but when I checked Analytics on my website I noticed that there was no visits equal to the number of clicks I got on Google Ads, not even 10%

I got 272 clicks on Google Ads and 11 visits on my website

Could anyone help with that ?
 
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Slow loading times, people loading before the analytics script even loading
 
Optmise Landinge Page and Run it again , whats your site built on ? WP ? laravel ? HTML ? JV
 
It's hard to help you without us accessing your account and site. But yeah, that a very big discrepancy and you must be worried.
 
My first thought is click fraud, possibly a competitor. Could be adblock as well, but 90% is odd. Depending on your campaign settings, Google might be giving you traffic from search partners. Or since you increased your spend, if you're running with automation, Google is giving you junk traffic. You might want to look at your search term reports and add necessary negatives.

If you're running display, it could be accidental clicks, app traffic, or your spend is going to low quality websites and/or bot farms.
 
guys, the problem is that when I narrow down to keywords, I find only 11 clicks and can't see other clicks mentioned on campaign overview
 
midoughs93 said:
guys, the problem is that when I narrow down to keywords, I find only 11 clicks and can't see other clicks mentioned on campaign overview
Click to expand...
search terms in Gads right? that happens most of times not all 100% search term keywords will be listing in reports
 
Mohammad fazil said:
search terms in Gads right? that happens most of times not all 100% search term keywords will be listing in reports
Click to expand...
So it's trash keywords and fraud clicks, for the fraud I just installed ClickCease which I believe it will help a lot but how can I find the trash keywords and add them to a negative list ?
 
First of All GA4 Takes some time to analyse and collect real time data, Wait For it, If that's fyn Look at your Campaign Objective If it's Search Campaign Turn off Partner Sites or Other third Party Party google Properties. and have a Glance at your search term reports and mark Down the Keywords as Negative which are not relevant to your Business.
 
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