Google Ads barely delivering impressions - not sure what’s wrong

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mason9320

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Hey guys,
I recently launched a Google Ads campaign and started putting some money into it, but I’m noticing a weird issue. Ads are barely getting any impressions and only showing up very occasionally. I initially thought it might be a budget problem, but even after increasing things slightly, it doesn’t seem to change much.

Everything looks fine on the surface, so I’m not sure if it’s something related to bidding, keywords, or campaign setup that I’m missing.

Has anyone faced this kind of issue before?
What usually causes low ad delivery even when the budget is there? Trying to figure out what I’m doing wrong here.
 
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mason9320 said:
Hey guys,
I recently launched a Google Ads campaign and started putting some money into it, but I’m noticing a weird issue. Ads are barely getting any impressions and only showing up very occasionally. I initially thought it might be a budget problem, but even after increasing things slightly, it doesn’t seem to change much.

Everything looks fine on the surface, so I’m not sure if it’s something related to bidding, keywords, or campaign setup that I’m missing.

Has anyone faced this kind of issue before?
What usually causes low ad delivery even when the budget is there? Trying to figure out what I’m doing wrong here.
Click to expand...
Sounds like a delivery issue, could be keyword match, low ad relevance, or bid strategy
quick question, are your keywords broad match or exact?
 
Check your keywords and bids, maybe too low or too narrow, also make sure your ad is approved and targeting right.
 
Same here. Keywords have 200k monthly search volume, broad match. I set 2x higher than top bid according to keyword planner. Account has balance, has spending history, advertiser verified.

I setup same campaign on 2 different accounts from 2 different agencies. Not a single impression shows, the AI support is as stupid as a moron.

What the fuck is wrong with G?
1776312514404.png
 
mason9320 said:
Hey guys,
I recently launched a Google Ads campaign and started putting some money into it, but I’m noticing a weird issue. Ads are barely getting any impressions and only showing up very occasionally. I initially thought it might be a budget problem, but even after increasing things slightly, it doesn’t seem to change much.

Everything looks fine on the surface, so I’m not sure if it’s something related to bidding, keywords, or campaign setup that I’m missing.

Has anyone faced this kind of issue before?
What usually causes low ad delivery even when the budget is there? Trying to figure out what I’m doing wrong here.
Click to expand...
Sounds like a delivery issue. It could be a mix of keyword match types, low ad relevance, or just your bidding strategy being too restrictive for a new campaign.
 
Check your bids if you’re using target cpa and it's set too low google just won't enter you into any auctions.
Try switching the bidding strategy to maximize clicks for a few days to see if the impressions start picking up.
Also look at your negative keyword list to make sure you didn't accidentally block your own traffic.
 
check your ad preview and diagnosis tool first, it tells you exactly why an ad isn't showing. if the budget is fine, it's usually low bids or your keywords have "low search volume" status. also, check if your targeting is too narrow, if you have too many filters like small location + specific audience + strict keywords, google won't find anyone to show the ad to. try raising your bids or broadening your match types a bit
 
If you are using an old account and there has been no activity for over 100 days, the account will automatically go into a dormant state.

This means that no matter what ads you set up, they may not receive any traffic, just like this image, and your ads will not be approved, even if the keywords are good.

You can contact your agency to help you reactivate the account.
emailmoneyback said:
Same here. Keywords have 200k monthly search volume, broad match. I set 2x higher than top bid according to keyword planner. Account has balance, has spending history, advertiser verified.

I setup same campaign on 2 different accounts from 2 different agencies. Not a single impression shows, the AI support is as stupid as a moron.

What the fuck is wrong with G?
View attachment 517942
Click to expand...
 
check if your bids are too low for the auction, try switching to manual cpc to force some impressions. also check if your keywords are "low search volume" or if targeting is too narrow.
 
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