Google Ads + AI

I'm tired of hiring companies to optimize my Google Ads campaigns only to see a lack of dedication as the months go by.

I have some knowledge of ads and optimization, having run campaigns for several yeras. Can AI provide actionable guidance based on daily, weekly and monthly reports?

Or do optimizations still yield better results and greater accuracy when an experienced human manages everything.

@aij89 has a point about intuition, but you can definitely use LLMs to speed up the heavy lifting. Since you already know how google ads works @André Cristhian, you dont need some lazy agency to do the basic reporting. You can feed your weekly search terms, auction insights, and cost per conversion data into Claude or GPT and ask it to find anomalies or wasted spend. The trick is not letting google's own auto-applied recommendations run wild because those are just budget traps. Use AI as a cheap analyst to crunch the numbers, but you still need to make the final call. It saves a lot of time and keeps you in control instead of paying people who stop caring after month two.