The advantage of high spending is high spending (spending high on ad campaigns). In other words, instead of being able to spend US$1 per day on an ad campaign, high spending means being able to spend even thousands of US Dollars a day on an ad campaign ? And again what is the advantage of that ? On an effectively setup ad campaign (example search campaign), which has an effective landing page, that would mean more conversions. What is the advantage of more conversions ? It means more customers, more buyers. What is the advantage of more customers, more buyers ? It means more sales. What is the advantage of more sales ? More sales, means more profits made. What is the advantage of more profits ? The advantage of more profits for any business owner, means living a happier life by having more money to fulfil their ambitions, be it personal / family related ambitions and / or business related ambitions ? What is the advantage of achieving ambitions ? It give a realistic feeling of living a fulfilling & meaningful life. What is the advantage of living a fulfilling & meaningful life ? That part is quite self- explanatory.