google ad rank issue

My competitor always remains on top of google ads search somehow.
I am running same blackhat niche but I am not able to get my ad on top. how can I outrank my competitor.
Ps. Its not geniune i am using cloaking plus brand kwd targeting. ANY SUGGESTIONs or METHOD?

What is the bidding strategy that you currently use ? Based on that suggestions may be provided.

arjunnsingh said:

My competitor always remains on top of google ads search somehow.
I am running same blackhat niche but I am not able to get my ad on top. how can I outrank my competitor.
Ps. Its not geniune i am using cloaking plus brand kwd targeting. ANY SUGGESTIONs or METHOD?

Click to expand...

Try to increase cost per click and change title and description. U need better CR than your competitor to get on top.

Raj Kesu said:

What is the bidding strategy that you currently use ? Based on that suggestions may be provided.

Click to expand...

i normally use manual bidding only

arjunnsingh said:

i normally use manual bidding only

Click to expand...

In that case, see what is the top of page bid estimates & first position bid estimates for your keywords and your manual bidding would be low compared to the top of page bid estimates & first position bid estimates and hence you will (perhaps) have to increase keyword bids.
To see top of page bid estimates & first position bid estimates for your keywords, find the "Est. top of page bid" & Est. first pos. bid" columns on the keywords page, if it is not there, then modify columns and add them to show.
And if those top of page bid estimates & first position bid estimates are very very high, it means that your keyword's quality score is poor and needs to be be improved and / or perhaps the niche is super highly competitive.

To outrank competitor, you need a higher ad rank.

Ad rank = Quality Score (QS) x your bid

1. If your QS is average or below average, you need to increase your QS:
a) Write better ads, use ad extension, split test to increase CTR
b) Optimize your ad group, ads, keywords to improve relevancy
c) Increase landing page experience by reducing bounce rate, tighter keyword group, add negative keywords, improve landing page loading speed

2. If you have higher ROAS, you can increase your bid to outrank your competitor. To increase your ROAS:
a) Track & optimize your landing page, sales funnel
b) First thing to split test is your hero section, the first thing people see when visit your website (above the fold content)
c) You should ask offer manager to increase your commission if you can bring in some sales

3. First position is not always most profitable position. You may get more sales, but your cost will skyrocket. Use manual bidding to explore different ad position, you will find a optimum position with positive ROAS.

Remember, you want to maximize your profit, not maximize your sales.