Has there been a meta sweep lately, what are the good accounts now?
Here are the factors that I see as “good accounts” today:
Factor Description / criteria Why is it important
Clean spending history, few violations Account has run ads for a long time, rarely disapproves / restricts Create trust with the system, reduce scanning
Verify business / verify BM Have license, transparent information Increase trust
Traffic, stable device, IP Use clean IP, familiar device Avoid red flags from the system when there are unusual logins
Creative + quality content, comply with policies Images, captions, landing pages do not violate Ads are rarely rejected
Diverse campaigns + accurate measurement Not just 1 campaign, have retargeting, stratification System has data to learn
Permissions & security management Enable 2FA, limit admin rights, use a proxy/trusted ISP If attacked, limit damage