I'm thinking of getting in on this "we buy gold" wave. The price of gold remains strong, and consumers are open to the prospect of selling their gold more than ever due to the cash4gold type companies advertising all over the place (which consequently are completely taking people's heads off with grossly low payouts). Of course, there is also the "gold buying party" craze that's been around for a year or two now. And many of those have lower payouts, too. I'm thinking of taking a little bit different slant....mobile gold buying. Meaning, we buy gold, and we come to you at your home or office (or local starbucks, wherever) to test/measure and purchase gold on the spot. "WE BUY GOLD - WE COME TO YOU" I can sell gold directly to the refiner, and not have any middle men, so theoretically, I can offer higher payouts and the convenience of a housecall gold buying service. I can definitely be a more competitive than the local pawnshop and even the local jewelry store, and still make some pretty decent money. I've crunched the numbers, and this can definitely work. I'd focus locally at first, and offer the service in my small town. Of course, I've considered the cons, namely security (handling cash, etc.). Main question is, besides letting all my family/friends know, magnetic car signs, advertising on craigslist, advertising in my local newspaper, bandit signs, etc., how else could I get the word out?