1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Going to try this ORM method:

Discussion in 'Online Reputation Management (ORM)' started by craig9309, Jul 30, 2017.

Tags:
  1. craig9309

    craig9309 Newbie

    Joined:
    May 21, 2013
    Messages:
    9
    Likes Received:
    2
    Instead of solely trying to promote positive information and push down negative information, I am going a supplemental method.
    Many clients have negative images/news articles. The problem is that a typical Googler will gravitate toward the negative content and avoid clicking the positive.

    So I am going to create web content of negative content. Some of it will be click bait such as "BEWARE of John Smith MUST READ"...
    The negative content will be a spun story and actually read much better than the actual negative content.

    My goal is that the negative content that I create will satisfy the Googler's curiosity and eventually assist in pushing down the original negative content.
     
  2. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    997
    Likes Received:
    8,045
    Occupation:
    ORM - Branding - Content
    Location:
    United States
    Home Page:
    Yeah, I highly suggest not doing this. I understand your theory behind this, but you are assuming that all people who search for the person's name will take the time to read your clickbait article, and such is not the case. In reality, most people searching for your client will see the negative headline and have all the information they need to form their opinions from that.
     
    • Thanks Thanks x 5
  3. Turhan

    Turhan Regular Member

    Joined:
    May 1, 2016
    Messages:
    385
    Likes Received:
    188
    Occupation:
    I always learn from mistakes of others
    Location:
    ...who take my advice
    Really interesting.
    Maybe you can make the fake customer writing the bad review seem like an unreasonable asshole
    like:
    "I told them to lick my feet but they politely declined! What kind of service is this???"

    So potential buyers will disregard most customers leaving a bad review as unreasonable

    idk just my 2 cents
     
    • Thanks Thanks x 1
  4. abhi007

    abhi007 Jr. VIP Jr. VIP

    Joined:
    Aug 31, 2010
    Messages:
    5,710
    Likes Received:
    3,885
    Location:
    Theatre of dreams :)
    That's a very stupid approach if you ask me!
     
    • Thanks Thanks x 1
  5. SensualTyrannosaurus

    SensualTyrannosaurus Jr. VIP Jr. VIP

    Joined:
    Mar 19, 2015
    Messages:
    360
    Likes Received:
    238
    Occupation:
    Machinegun Troller
    Location:
    Conducting an LoL Shaped Ambush
    Home Page:
    Please do not go down this path.

    If you want to do something that is clickbait, try hero stories. Stuff that hits you in the "feels." Stuff that can be featured on wimp.com lol... Doesn't even have to be relevant to owner's business, but just a reference of how "powerful" and "important" this person is, to waste their time on doing something out of the ordinary.

    "Watch the CEO of Best Buy stops all traffic, to rescue kitten from washing down storm drain during torrential downpour." (youtube link)
     
  6. craig9309

    craig9309 Newbie

    Joined:
    May 21, 2013
    Messages:
    9
    Likes Received:
    2
    thats a great idea. thank you
     
  7. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    997
    Likes Received:
    8,045
    Occupation:
    ORM - Branding - Content
    Location:
    United States
    Home Page:
    Turn your client into a photographer if it's an individual. Grab [firstname][lastname]photo.com and add a Wordpress portfolio theme. Rip a few albums of 15-20 pictures each, then batch resize, recolor, flip, zoom, etc to make them original. Upload them, link to an Instagram with the pictures as well, order 50 expired articles on photography from @littlewebdragon, schedule them out on a blog subpage of the photo site one every two days for three months or so, including a small paragraph at the beginning of each article about your client. Make About, Contact, Privacy Policy, and TOS pages. Link to the Instagram in the nav bar. Pimp out the meta information. Set up SSL. Run the site through GWT once it's set up properly (http://, http://, https://www., and http://www. versions). Watch and wait as it climbs the ranks with the Instagram profile in tow.
     
    • Thanks Thanks x 2
  8. SensualTyrannosaurus

    SensualTyrannosaurus Jr. VIP Jr. VIP

    Joined:
    Mar 19, 2015
    Messages:
    360
    Likes Received:
    238
    Occupation:
    Machinegun Troller
    Location:
    Conducting an LoL Shaped Ambush
    Home Page:
    SherbertHooverPhoto.com didn't work. I'm sad about that.
     
    • Thanks Thanks x 1
  9. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

    Joined:
    Dec 31, 2010
    Messages:
    2,400
    Likes Received:
    1,463
    Gender:
    Male
    Occupation:
    ORM and SEO company owner
    Location:
    California
    Home Page:
    I take this one step further. Real domain, real social media accounts, real photos.

    If everything is legit, it's much easier to rank. The days of low quality spam are getting further in the rear view mirror every day.
     
    • Thanks Thanks x 1
  10. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    997
    Likes Received:
    8,045
    Occupation:
    ORM - Branding - Content
    Location:
    United States
    Home Page:
    For one of my clients in Houston a couple years back, I found an amateur photographer in that area, and paid them $500 for 500 of their secondhand images. That worked out very well.
     
    • Thanks Thanks x 2
  11. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

    Joined:
    Dec 31, 2010
    Messages:
    2,400
    Likes Received:
    1,463
    Gender:
    Male
    Occupation:
    ORM and SEO company owner
    Location:
    California
    Home Page:
    I hadn't thought of that! I love the creative solution though!
     
    • Thanks Thanks x 1
  12. SensualTyrannosaurus

    SensualTyrannosaurus Jr. VIP Jr. VIP

    Joined:
    Mar 19, 2015
    Messages:
    360
    Likes Received:
    238
    Occupation:
    Machinegun Troller
    Location:
    Conducting an LoL Shaped Ambush
    Home Page:
    I'm stealing this.
     
    • Thanks Thanks x 2