Instead of solely trying to promote positive information and push down negative information, I am going a supplemental method. Many clients have negative images/news articles. The problem is that a typical Googler will gravitate toward the negative content and avoid clicking the positive. So I am going to create web content of negative content. Some of it will be click bait such as "BEWARE of John Smith MUST READ"... The negative content will be a spun story and actually read much better than the actual negative content. My goal is that the negative content that I create will satisfy the Googler's curiosity and eventually assist in pushing down the original negative content.