Looking over the stats, Most of my loss of earnings doesn't result from losing rankings for main keywords for the home page. Most of those are still in tact. Where I have lost money is the long tails, the very product specific keywords that convert like crazy. This month I have: Lower average per product commission from $8 down to $6. Lower overall conversion from 3.5% down to 2.7%. I'm not getting half of traffic I am getting around 65% of pre-Penguin traffic, but I am getting less than 50% of pre-penguin earnings. Most of my keywords according to my analytics that have been lost comparing to 2 months ago are all very specific long tails. I am not sure whether I just overoptimized the pages for those keywords or whether I just need to build more links. It's going to piss me off massively to go through all my pages and lower the keyword density and overall on page optimization but I have no clue what else could be causing this loss of long tail traffic. Most of the long tails I have lost are random long tails not appearing in the G keyword tool so I haven't even optimized for them directly. I am thinking most of these long tails are now replaced by simple amazon, walmart, bestbuy etc product pages which don't answer the searcher's query. Jeez I've gotta get this long tail thing solved but like everyone else in penguin I don't really have a f*king clue how to solve it. I mean usually I would just say hey spam more links but now links can harm a site WTF. It's like I woke up and am living in this sick parallel universe where spamming links is BAD for you.