coolsheet
Senior Member
- Mar 28, 2014
- 1,179
- 1,179
My goal with this thread is to help, but also to see if anyone has any ideas they can add to this. It's a simple method, but it does help ALOT!
OVERVIEW
So another little bit of seasoning I do for local is GMB post stacking. Will this move the needle? Hell yes! Do 3-5 posts a week and monitor your GMB insights. Then skip a couple weeks and see what happens. You'll drop in impressions and clicks.
So it's safe to say that GMB posting does have an effect.
Last year I used Local Viking to schedule out posts. When scheduling out posts for a stack, Local Viking has an option to link to the previous post. I don't use the LV feature to link out to previous posts any longer and do it manually.
Why?
Well, for one it forces you to only stack the most recent posts. You can only link to the previous post. Or you can simply copy and paste the post you want to chain it too.
SO let's say last week I did a GMB post about "kitchen remodeling". But this week I've been posting about "bathroom remodeling". Then something comes up, a special, an event, etc etc that needs me to create another post about kitchen remodeling. Well I've already done 3 posts this week in a stack about "bathroom remodeling". So I won't be able to use LV. I need to manually insert the link either in the button of the GMB post or copy and paste it in the description.
So now I'll go through my exact process for organizing and posting. Obviously you can have a VA do this. I'm actually working with another member here to combine GPT3 + NLP and automate the content process, making it much easier for a VA and cutting down on expense. I'm even thinking once the process for organizing the content and images is figures out, could probably be automated with Browser Animation Studio. Anyhow, on to my process.
THE PROCESS
1. Come up with a keyword theme for the post stacks. Focus on a keyword you want to move the needle for.
2. Write the posts before hand. Need ideas for posts? Look for your focus keyword in a large city, find active businesses who are consistently posting, and rip their shit and rewrite it. Easy. When you search a keyword in maps, Google will highlight the posts using that keyword. You can also go to the "Ask a Question" section and type in your keyword. This will populate all reviews including the keyword. Giving you more ideas for post content.
3. Prepare all of your content in an excel doc. I like to prepare for an entire month, but with only needing 4-5 posts in a stack you can do this weekly. Or just do it day by day. It's all up to you.
4. For your first post you're going to do an event post. At least this is how I do it. I heard they pack more of a punch in the first GMB post when stacking than a standard post would. I've never tested this, just heard from some more knowledgeable than me.
5. I create my images in Canva. I usually create 20 and re use them. If you're using Local Viking, don't worry about Geotagging. You can do this in LV when you upload the photo/graphic. And LV is more robust in terms of the data you can edit. OR if you like more control you can use an exif software, or something like Lightroom. For me LV is enough. But if you're good with lightroom you can add exif data in batches. Probably something I need to implement, but I haven't as of yet. JUST MAKE SURE YOU ARE GEOTAGGING AND ADDING OPTIMIZED EXIF DATA. DOn't need to go to crazy with exif data, just optimize the things that stand out. Tags, keywords, description, etc etc. I don't worry about device, camera, resolution or any of that. I think this maybe something Google looks at in the future for reviews, but not posts.
6. Now go create the post. When linking you'll want to pick a relevant GMB post to link it to or the previous one if you're stacking back to back.
7. Now with the link you choose there's a few ways to do this. Your first post, the Event post will link out to the property you want to rank. Whether it's a web page, GMB, biz site, or whatever. Then in the post after, you'll link to the Event post. Every post after the event post is a Standard GMB post. Now there's a couple way to get a link. You could go to the post itself and just grab the share URL. I don't like these URLs because they're dynamic and change with every share button click after a screen refresh. So I run the link through a redirect detector and grab the destination URL. This is what I use to stack. It's my belief that use lose some of the equity when it's redirected. GMB post shares redirect 2-3x. I haven't split tested this either. Don't need to as I can see what I'm doing is working. Maybe someone else can chime in here and say whether it's over kill or not.
THAT'S IT!
BONUS
Combine this with my PR method I shared yesterday and watch the magic happen. You can embed a GMB post into a PR. You'll need to use the same keyword theme you used in the post stack in the PR stack.
There's a few ways you can do this and I have yet to gauge what gets better results. It's probably insignificant. SO just pick a method and roll.
1. Use every PR in the PR stack to link out to each post in the post stack. 1 PR to a unique post in the stack. So 1st PR links to 1st GMB post, 2nd PR links to 2nd GMB post and so on.
2. Complete the post stack and only embed the last GMB post in every PR in the PR stack.
3. Only embed the first event GMB post in every PR.
I use all 3 of these.
Let's discuss if you're doing post stacking and what you're doing. And if you're not, do it for a month with at least 3 posts a week and monitor your results
OVERVIEW
So another little bit of seasoning I do for local is GMB post stacking. Will this move the needle? Hell yes! Do 3-5 posts a week and monitor your GMB insights. Then skip a couple weeks and see what happens. You'll drop in impressions and clicks.
So it's safe to say that GMB posting does have an effect.
Last year I used Local Viking to schedule out posts. When scheduling out posts for a stack, Local Viking has an option to link to the previous post. I don't use the LV feature to link out to previous posts any longer and do it manually.
Why?
Well, for one it forces you to only stack the most recent posts. You can only link to the previous post. Or you can simply copy and paste the post you want to chain it too.
SO let's say last week I did a GMB post about "kitchen remodeling". But this week I've been posting about "bathroom remodeling". Then something comes up, a special, an event, etc etc that needs me to create another post about kitchen remodeling. Well I've already done 3 posts this week in a stack about "bathroom remodeling". So I won't be able to use LV. I need to manually insert the link either in the button of the GMB post or copy and paste it in the description.
So now I'll go through my exact process for organizing and posting. Obviously you can have a VA do this. I'm actually working with another member here to combine GPT3 + NLP and automate the content process, making it much easier for a VA and cutting down on expense. I'm even thinking once the process for organizing the content and images is figures out, could probably be automated with Browser Animation Studio. Anyhow, on to my process.
THE PROCESS
1. Come up with a keyword theme for the post stacks. Focus on a keyword you want to move the needle for.
2. Write the posts before hand. Need ideas for posts? Look for your focus keyword in a large city, find active businesses who are consistently posting, and rip their shit and rewrite it. Easy. When you search a keyword in maps, Google will highlight the posts using that keyword. You can also go to the "Ask a Question" section and type in your keyword. This will populate all reviews including the keyword. Giving you more ideas for post content.
3. Prepare all of your content in an excel doc. I like to prepare for an entire month, but with only needing 4-5 posts in a stack you can do this weekly. Or just do it day by day. It's all up to you.
4. For your first post you're going to do an event post. At least this is how I do it. I heard they pack more of a punch in the first GMB post when stacking than a standard post would. I've never tested this, just heard from some more knowledgeable than me.
5. I create my images in Canva. I usually create 20 and re use them. If you're using Local Viking, don't worry about Geotagging. You can do this in LV when you upload the photo/graphic. And LV is more robust in terms of the data you can edit. OR if you like more control you can use an exif software, or something like Lightroom. For me LV is enough. But if you're good with lightroom you can add exif data in batches. Probably something I need to implement, but I haven't as of yet. JUST MAKE SURE YOU ARE GEOTAGGING AND ADDING OPTIMIZED EXIF DATA. DOn't need to go to crazy with exif data, just optimize the things that stand out. Tags, keywords, description, etc etc. I don't worry about device, camera, resolution or any of that. I think this maybe something Google looks at in the future for reviews, but not posts.
6. Now go create the post. When linking you'll want to pick a relevant GMB post to link it to or the previous one if you're stacking back to back.
7. Now with the link you choose there's a few ways to do this. Your first post, the Event post will link out to the property you want to rank. Whether it's a web page, GMB, biz site, or whatever. Then in the post after, you'll link to the Event post. Every post after the event post is a Standard GMB post. Now there's a couple way to get a link. You could go to the post itself and just grab the share URL. I don't like these URLs because they're dynamic and change with every share button click after a screen refresh. So I run the link through a redirect detector and grab the destination URL. This is what I use to stack. It's my belief that use lose some of the equity when it's redirected. GMB post shares redirect 2-3x. I haven't split tested this either. Don't need to as I can see what I'm doing is working. Maybe someone else can chime in here and say whether it's over kill or not.
THAT'S IT!
BONUS
Combine this with my PR method I shared yesterday and watch the magic happen. You can embed a GMB post into a PR. You'll need to use the same keyword theme you used in the post stack in the PR stack.
There's a few ways you can do this and I have yet to gauge what gets better results. It's probably insignificant. SO just pick a method and roll.
1. Use every PR in the PR stack to link out to each post in the post stack. 1 PR to a unique post in the stack. So 1st PR links to 1st GMB post, 2nd PR links to 2nd GMB post and so on.
2. Complete the post stack and only embed the last GMB post in every PR in the PR stack.
3. Only embed the first event GMB post in every PR.
I use all 3 of these.
Let's discuss if you're doing post stacking and what you're doing. And if you're not, do it for a month with at least 3 posts a week and monitor your results
