Gmail adding one-click option to unsubscribe from marketing emails

Gmail users who get frustrated trying to find the "unsubscribe" link that's often buried in small type at the bottom of promotional emails may instead start seeing it before they even open the message.

Starting this week, a new, clearly marked "unsubscribe" link will appear at the top of the header field in marketers' emails. Previously only appearing for a small percentage of users, the feature will now be made available for most promotional messages with unsubscribe options, Google said on Thursday. Email recipients do not need to take action for the links to appear.


The change simply makes it easier to find the "unsubscribe" link. With the new setup, the link appears prominently at the top of the message, alongside the name and email address of the person or company sending it. So what used to be like searching for a needle in a haystack will, for some, become more like an open invitation to say good-bye. By clicking the link, users can opt out of a company's emails without leaving Gmail.

Click to expand...

tompots said:

That sucks, now I'm going to have to get creative

Click to expand...