Duffers5000
Elite Member
- Apr 1, 2012
- 2,477
- 7,772
Hi All
Most Giveaways are around the 500 or 1000 mark. I thought I would try something a bit different and 900 is a good number for me(would be 2000 if I did'nt hang around the Lounge so much)
I have many skills I can share with BHW but here's one I don't see being offered too often. Namely some laser focused copywriting.
Specifically I will look at your business or website and give you a good Slogan and/or Strapline to make it look more sales driven or Professional.
What is copywriting? Some people may be getting excited that I am handing out free articles.....chill out, I'm not. Article writing is grinding out content, in many cases a good article writer will only have enough content to cover 300 words but can spread it out to 700. This is a fine skill but copywriting is the opposite. It's about editing and trimming and taking out every superfluous word so you turn 300 words into 2 lines that go POW !! Slogans are my specialty as I am an impact man, so this is what I am offering today. Writing body copy is very much part of a copywriters craft but it's not my forte....just because you can write "war and peace" doesn't mean you can come up with "The real thing"
What do I need from you? At the most basic you can send me the business name or url and I will work off that, however for sharper results you should try and brief me thoroughly. If you can tell me what the Business is about, who your customers are and who you would like to target. If you have a specific position you would like to earmark then tell me. It's pointless me positioning your company at the vanguard of innovation when really all you wanted to say was "we supply cheap computer parts". Tell me what you would like your companies slogan to say and I will try to put that into words that make sense.
Not all copywriting is sexy by the way. If you own "Bobs Hardware" which happens to be the cheapest hardware store in the county.....well then that's a perfectly good thing to say. Mostly I will be looking at your product/brand strengths and then trying to find the cleanest and punchiest way to say what you need to say. There is also a psychology involved that I have great experience of. There are action words that I will utilise to make a sentence dynamic and there are words that place seeds of doubt in people's minds, these I avoid.
For Example: you may own "Bobs Butchers" the cheapest Meat supplier in the county. This is not a good thing to say.....nobody wants to eat cheap meat.....Or they do but they don't want to have the two words cheap and meat married together. You may as well open "Bobs cheap meats" next door to the dogs home...that's how bad it is. In this instance I would advice Bob to change his cheap meat shop to "Bobs Farm Store" then he can offer all the goodness of the countryside at fantastic prices because he sells his fresh food straight from the farm.
There are other instances when what you have to say may not be so clear. In these instances we will have to get creative. Be warned though some of the most famous slogans of all time only worked because the global corporations involved had such a huge marketing budget that they could afford to keep drilling the slogan in to your head until it stuck. For extra traction they paid some of the world's most marketable sports people and celebrities to drill the slogan further into your head. Without this sort of budget it's usually best if we keep it simple. But remember I will work to your brief so if you want something like that, let me know.
Some markets/business proposals need profiling I will try to offer suggestions where I can. I will also offer second/third choices where possible
Some things don't need to be fixed. If I think you have a good brand and a good slogan I will tell you straight.
What are my Skills? I am University educated, with experience in Advertising, Marketing and Journalism. After leaving college (around the turn of the last century!) I worked in two good Agencies as a Copywriter. After honing my skills for two years I found more interesting opportunities available to me in the business world overseas. So I haven't been a practitioner for a long time but one does not
forget How to ride a bike and I still use my skills on friends companies and my own sites.
What's the Up sell? Let's be clear...This is for fun and to give something back...Something which I havent seen being offered before. I am blessed to have a successful and busy life so no I will not be opening a BST and no I am not harvesting emails to add to my list. I used to have 50+ websites....In the last year I have pruned it back to 20. Ideally I will operate for the rest of my life with under 10 quality websites, websites that I have been working on for years... There is no chance I am going to come across "Bobs Lower backpain shop" and think Why that's the niche for me....not happening...The community gives me education and pleasure so this is just a small gesture to help some people out.
What's the Turnaround? I will start work as soon as I get your brief. There is no favouritism; just some will come to me straightaway some might bang around my skull for a week. Even if I have a eureka moment I will still wait 24hours. You have no idea how many times copywriters and art directors go home from work elated with their excellent work only to look at it with fresh eyes in the morning and realise it's pretty cheesy stuff.
Who is Eligible ? If you are a BHW member you are eligible. I will try to work on a first come first served basis and as described above. Some will be easy, others take time but I will get around to everyone eventually. This is not the sort of giveaway that all will see value in but if its for you Send me a PM or post in the thread and I will get to work. If I dont respond immediately I may be busy in real life but I will look after everyone as needed.
Okay think that's it. If you want heres the summarised version:..... If you have a Website or Business with a slogan that does not fit or is really shitty...i.e. contains the word "solutions" in there, then let someone with a trained eye make you look a bit more pro.
Peace and Prosperity.
Duffers
Most Giveaways are around the 500 or 1000 mark. I thought I would try something a bit different and 900 is a good number for me(would be 2000 if I did'nt hang around the Lounge so much)
I have many skills I can share with BHW but here's one I don't see being offered too often. Namely some laser focused copywriting.
Specifically I will look at your business or website and give you a good Slogan and/or Strapline to make it look more sales driven or Professional.
What is copywriting? Some people may be getting excited that I am handing out free articles.....chill out, I'm not. Article writing is grinding out content, in many cases a good article writer will only have enough content to cover 300 words but can spread it out to 700. This is a fine skill but copywriting is the opposite. It's about editing and trimming and taking out every superfluous word so you turn 300 words into 2 lines that go POW !! Slogans are my specialty as I am an impact man, so this is what I am offering today. Writing body copy is very much part of a copywriters craft but it's not my forte....just because you can write "war and peace" doesn't mean you can come up with "The real thing"
What do I need from you? At the most basic you can send me the business name or url and I will work off that, however for sharper results you should try and brief me thoroughly. If you can tell me what the Business is about, who your customers are and who you would like to target. If you have a specific position you would like to earmark then tell me. It's pointless me positioning your company at the vanguard of innovation when really all you wanted to say was "we supply cheap computer parts". Tell me what you would like your companies slogan to say and I will try to put that into words that make sense.
Not all copywriting is sexy by the way. If you own "Bobs Hardware" which happens to be the cheapest hardware store in the county.....well then that's a perfectly good thing to say. Mostly I will be looking at your product/brand strengths and then trying to find the cleanest and punchiest way to say what you need to say. There is also a psychology involved that I have great experience of. There are action words that I will utilise to make a sentence dynamic and there are words that place seeds of doubt in people's minds, these I avoid.
For Example: you may own "Bobs Butchers" the cheapest Meat supplier in the county. This is not a good thing to say.....nobody wants to eat cheap meat.....Or they do but they don't want to have the two words cheap and meat married together. You may as well open "Bobs cheap meats" next door to the dogs home...that's how bad it is. In this instance I would advice Bob to change his cheap meat shop to "Bobs Farm Store" then he can offer all the goodness of the countryside at fantastic prices because he sells his fresh food straight from the farm.
There are other instances when what you have to say may not be so clear. In these instances we will have to get creative. Be warned though some of the most famous slogans of all time only worked because the global corporations involved had such a huge marketing budget that they could afford to keep drilling the slogan in to your head until it stuck. For extra traction they paid some of the world's most marketable sports people and celebrities to drill the slogan further into your head. Without this sort of budget it's usually best if we keep it simple. But remember I will work to your brief so if you want something like that, let me know.
Some markets/business proposals need profiling I will try to offer suggestions where I can. I will also offer second/third choices where possible
Some things don't need to be fixed. If I think you have a good brand and a good slogan I will tell you straight.
What are my Skills? I am University educated, with experience in Advertising, Marketing and Journalism. After leaving college (around the turn of the last century!) I worked in two good Agencies as a Copywriter. After honing my skills for two years I found more interesting opportunities available to me in the business world overseas. So I haven't been a practitioner for a long time but one does not
forget How to ride a bike and I still use my skills on friends companies and my own sites.
What's the Up sell? Let's be clear...This is for fun and to give something back...Something which I havent seen being offered before. I am blessed to have a successful and busy life so no I will not be opening a BST and no I am not harvesting emails to add to my list. I used to have 50+ websites....In the last year I have pruned it back to 20. Ideally I will operate for the rest of my life with under 10 quality websites, websites that I have been working on for years... There is no chance I am going to come across "Bobs Lower backpain shop" and think Why that's the niche for me....not happening...The community gives me education and pleasure so this is just a small gesture to help some people out.
What's the Turnaround? I will start work as soon as I get your brief. There is no favouritism; just some will come to me straightaway some might bang around my skull for a week. Even if I have a eureka moment I will still wait 24hours. You have no idea how many times copywriters and art directors go home from work elated with their excellent work only to look at it with fresh eyes in the morning and realise it's pretty cheesy stuff.
Who is Eligible ? If you are a BHW member you are eligible. I will try to work on a first come first served basis and as described above. Some will be easy, others take time but I will get around to everyone eventually. This is not the sort of giveaway that all will see value in but if its for you Send me a PM or post in the thread and I will get to work. If I dont respond immediately I may be busy in real life but I will look after everyone as needed.
Okay think that's it. If you want heres the summarised version:..... If you have a Website or Business with a slogan that does not fit or is really shitty...i.e. contains the word "solutions" in there, then let someone with a trained eye make you look a bit more pro.
Peace and Prosperity.
Duffers
Last edited:
