HOW TO SCALE CAMPAIGN So, after having really hard times with your campaigns dying as fast as they are created and 80% of your angles just failing and not working out, you found a profitable campaign. What should you do with it now? Is it time to chill out? No, of course. Milk it as much as possible! Now, this is when scaling comes. In fact, a lot of newbies struggling when scaling for the first time. But actually, it’s not difficult at all. WAYS TO SCALE There is a great amount of ways to scale. Feel free to try each one and see which one fits your campaign the best. - If your budget is large enough, raise your daily spending to grab all available traffic. - Higher bids can help you get into top spot and increase your volume. Be careful with ROI, though. - Remember, bumps are pure profit for you, so keep pushing hard for any bumps on offer. - Inspect all available placements. There might be multiple placements on a single traffic source. Consider trying new texts, ads and different banner resolutions. - Think about exploring new sites. Beware that optimization problems might take place. - Don’t forget about split-testing. Continue testing new lines of ads and banners, even upon hitting profitability. - Setting up new campaigns is okay when there is volume that you can occupy. To not compete with yourself on bid-based sources, separate your bids by 1-2 cents for each campaign. - Duplicating. Cloning your existing campaigns is a good way to get more money while using traffic sources with same distribution algorithm. Try it if you don’t believe me. - It’s much cheaper to work with publishers directly rather than using networks. Spot ones that are doing well and buy their full inventory. It also helps you to avoid competition and bid swings. - Scale to other countries if there are nice offers you can handle. Don’t hesitate to spend some money on good translation or change the slang if switching between countries with same language. - Explore new targeting options. Take anything that is provided by traffic sources: genders, ages, hobbies, interests, whatever you can find. - Run campaigns on different traffic sources. Desktop, mobile, adult, social, different marketplaces, all of them are good (if accepted by offer, of course). - Consider using obscure traffic to save money. Don’t be afraid to contact unknown webmasters or agencies, some of them might be really good and honest. Sure, you will run into some troubles finding the best sources that suit your campaign, but believe me, it’s worth it! JUST DO IT If you are still unsure about scaling process, here are some tips that will help you: 1. Keep your morale high. It’s okay if your first scaling attempts fail. Keep trying and you certainly find ones that work. 2. Slow and steady wins the race. We are heading for constant profit, so don’t jump straight from 100$ to 10000$ a day. Increase your spending little by little to see if everything works. 3. Both of you and advertiser depend on each other, so it’s likely to plan long-term relations. If you are good at running campaigns, a good advertiser will be interested in providing you with all helpful information, tips and guides to increase your scaling potential. 4. Quality is important. Ask your advertiser for feedback regularly to avoid such surprises as being thrown off the offer during scaling. 5. Learn when to relax. Do not torture yourself by sitting at the computer 24 hours a day, running offers and making just 100$. Rush it up to 1000$, grab some tequila with cigars and take a break from this crazy ride.