Discussion in 'Offline Marketing' started by freddy7, Dec 4, 2011.
Start by reading the White Hat SEO sub-section on BHW. Also, if I remember correctly there's a beginner section on SEOMoz to help you get started.
I would recommend you to test yourself first and build 1-2 site(s) and rank them for different keywords like "dentist in burningham", "plastic surgeon in london". This way you'll be able to experiment different strategies and see what works and what doesn't work.
Finally, you can also outsource the technical aspect of this business BUT I would STRONGLY suggest you to have at least a little understanding of how SEO works. Otherwise you might get scammed or outsource to a newbie and you will end up losing your clients because of your poor performance.
It depends on how much their R.O.I will increase if they use your services. It also depends on how much a client is worth to them and the economic situation of your territory.
A dentist in Beverly Hills will make A LOT of money from 15 new clients per month and will be willing to pay $1,500/month for your services if they make $30,000/month from your services.
A dentist in a small town in Romania won't make the same money and might not even have the capital to pay for your services. The internet traffic might be much lower too and he might only gets 2-3 new clients each month by being ranked in the top 3 for a few keywords. In this particular case, charging $1,500/month will result in a big "NO THANKS" and charging $150/month might get you the sale.
I would probably adjust the price according to what I think would be suitable, but I'm only going to work with certain types of businesses. Thanks for giving me those sources, I'll definitely start by reading those, but is there any course which you recommend to buy which would have everything I need to learn, in a clear, concise package? Obviously, its all free info, but I'd rather learn everything without any fuss and get on with the work.
Separate names with a comma.