I've been a member here at BHW for a few years now and it has helped me to accomplish a lot in the past. I have succeeded and I have failed, yet I still stick around! Ahhhh, IM... Nonetheless, I was researching for my next venture (finally going ONLINE as opposed to OFFLINE) and I came across a few informative articles and decided to outline them and share to you what I have found. This particular outline was only from one article but I figure it should be able to assist a few people in getting started. Enjoy! Mission Statement of Your Blog What is the purpose of your blog? Why do I blog? Answer Here What questions do I answer? Answer Here What questions do I ask? Answer Here What kinds of things will/do I write about? Why? Answer Here - Why? [*=center]Answer Here What kinds of things do I enjoy writing about? Answer Here - Why? [*=center]Answer Here Who cares about what I write? Answer Here -Who reads it? [*=center]Answer Here Which bloggers do I admire? Answer Here -Why? [*=center]Answer Here Will I be personal about my writing? Answer Here What Do These Questions Indicate? Motivation Questions 1-3 identify your motivation(s) for establishing and maintaining your blog This section identifies your WHY. "I write this because it interests me" "I am seeking answers to a problem in order to provide a solution to said problem" Audience Questions 4-6 identify the audience that you are targeting as well as your interests which may be in correlation to the interests of your target audience. This section identifies your WHO. "I am seeking an audience that shares similar interests to me or my topic" "I am seeking an audience of a certain personality; outgoing, happy, sad, mindful, etc." "I strive to identify what compels my audience to be interested in this topic, and how I can assist them with further knowledge, news, or tidbits to keep them coming back for more" BONUS: WHY DOES MY AUDIENCE HAVE AN INTEREST IN THIS TOPIC? WHAT ARE THE AGE GROUPS OF MY AUDIENCE? WHAT IS THE GENDER RATIO OF MY AUDIENCE? WHAT KIND OF PERSONALITY DOES MY AUDIENCE HAVE? WHAT KIND OF PERSONALITY SHOULD I APPROACH MY AUDIENCE WITH? "Are they seeking a similar personality or a different personality in order to break away from their norm?" If you have an interest in the topic you are discussing, keep in mind that most people are like minded. KNOW YOURSELF, KNOW YOUR AUDIENCE! Changes Question #7 identifies what you and your blog strive to accomplish and give you a model to follow after for upstart success. This section identifies your WHAT. "What can I provide that my Allie/Competitor does not provide to his/her audience?" "What are some habits to borrow from your Allie/Competitor?" Method Question #8 indicates the style of approach that you will be using on your blog. This section identifies your HOW. "How will I approach my audience?" "I will constantly introduce new ideas or concepts to my audience" "I will share and interpret them either formally or informally" FINAL STATEMENTS [*=center]Ask yourself the questions stated above. Ask yourself over and over and over again until you come to a clear and concise answer for each and every question! [*=center] Accumulate your answers and identify the "theme/persona" or "Mission" of your blog. [*=center]Keep it SHORT and keep it CONCISE! [*=center]BE SPECIFIC!! Be sure to identify EXACTLY what it is you are aiming to accomplish! "I want to be rich" is too broad. "I want my blog to pull in $5000 a month by MO/DAY/YEAR. And Finally, [*=center]AIM FOR THE SKY! Shoot for $1,000,000 and make $100,000 rather than shooting for $10,000 and reaching $1000. THIS IS NOT A DREAM! YOU WILL HAVE TO WORK, AND YOU WILL HAVE TO WORK HARD TO ACCOMPLISH ANY TASK THAT YOU STRIVE TO ACHIEVE BUT MAKE IT WORTH YOUR TIME! Document Download: https://www.mediafire.com/?acat03zxv1kofta Original Source of Article Used for The Outline: http://coschedule.com/blog/mission-statement/ Virustotal: https://www.virustotal.com/en/file/...eedd28b71ba2b9c40bbb3f55/analysis/1424236454/ SHA256: 5bb23835709f66370d04187203bd38b046f30939eedd28b71ba2b9c40bbb3f55 File name: Questions To Ask When Blogging.docx Detection ratio: 0 / 56 Analysis date: 2015-02-18 05:14:14 UTC ( 0 minutes ago ) I hope this can be of use to somebody! Enjoy!