When most people want to quit social media, they usually try to, you know, spend less time on it. This CEO tried an unconventional approach: He hired someone to slap him.
Maneesh Sethi, the CEO of a company named Pavlok, went to Craigslist and hired a woman for $8 per hour. Her task was simple, slap Sethi every time he went on Facebook during work hours.
Painful but effective: Getting slapped on the face can be painful, but it can also increase productivity. That's what it did for Sethi, increasing his productivity by 98 percent.
Sethi's story quickly went viral on Twitter, prompting a response from none other than Elon Musk. Elon's response was a simple "fire" emoji, which we can safely interpret as "lit."
PR genius? Sethi’s story might be amusing, but it’s also brilliant marketing. Pavlok, a company founded by Sethi, focuses on improving daily habits, so if nothing else, this was a genius PR move that brought them tons of publicity.
https://www.cnet.com/news/man-hires-woman-to-slap-him-every-time-hes-on-facebook/
Maneesh Sethi, the CEO of a company named Pavlok, went to Craigslist and hired a woman for $8 per hour. Her task was simple, slap Sethi every time he went on Facebook during work hours.
Painful but effective: Getting slapped on the face can be painful, but it can also increase productivity. That's what it did for Sethi, increasing his productivity by 98 percent.
Sethi's story quickly went viral on Twitter, prompting a response from none other than Elon Musk. Elon's response was a simple "fire" emoji, which we can safely interpret as "lit."
PR genius? Sethi’s story might be amusing, but it’s also brilliant marketing. Pavlok, a company founded by Sethi, focuses on improving daily habits, so if nothing else, this was a genius PR move that brought them tons of publicity.
https://www.cnet.com/news/man-hires-woman-to-slap-him-every-time-hes-on-facebook/
