Use "Google Keyword Tool" to figure out how many searches per month each keywords and the different combinations of them:
For example: "Arizone photographer, Arizona photography, Arizona wedding photographer, Arizone wedding photography, cheap Arizona wedding photographer"
To obtain top ranking, learn about onpage seo and offpage seo in the white hat or black hat section of the forum. Learn about link building for new website.
I hope I plant some seeds in your head to get started. Don't forget to diversify your keywords and links.