I have recently started a movie website start from scratch targetting users from a specific country. The competitors in that niche for that country are there but there websites are not as elegant as they should be. Their social coverage is huge although with 500k+ followers. Since mine is a new startup, whereabouts should I be looking for exposure. I do understand, this cannot be done overnight but it has to be done anytime. What should I be doing after I post an article to my website? What should be my next step? My social presence is almost as zero.