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Getting Maximum Benefit from Search Terms

Discussion in 'White Hat SEO' started by edgematch, Aug 13, 2013.

  1. edgematch

    edgematch Elite Member

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    We are all here to make money. We have learned from Google that search is everything. Knowing what people are looking for is a treasure that should be taken care of. Some friends here are so much concentrated upon the number of visitors that they cannot see the big picture or other precious opportunities. OK, let's dive deep into subject:

    1) When you create a site, you expect to make money from it. That is mostly done by attracting visitors.
    2) Those visitors "visit" your site by entering some keywords (search terms) into the search box of search engines.
    3) Those search terms are much more valuable than the number of visitors.

    Yes you all know these basics. You can grab main keywords bringing traffic to any site using goodies like semrush or GKWT. But that is only the small part of the treasure. If you think this is all, then you are missing 90% of the story.

    Search terms that people use to visit your site hold very valuable information which cannot be gathered easily. Using a decent statistics plugin, you can know

    - where those visitors are coming from (incredibly important - local seo?)
    - what search engines they use
    - what keywords they are looking for
    - what pages/posts are visited mostly

    Lots of plugins will give these information for free to us (GA and clicky are the best and jetpack works too). But unfortunately, as far as I see from the threads, many friends fail to check detailed stats of their sites. Sometimes a 2 minute look at those words and numbers may bring money to your feet (if you are willing to see it).

    I hope you are not angry to read this thread. Up to now, all those things are well known by you. Now comes my method:

    I check (analyze) stats of my sites very carefully. I do not care if that site has got many visitors that day. That is surely good news but finding a gem is much better than that. I do not look for numbers, I look for the little, forgotten, hidden words people use to come to my sites.

    When I analyze the stats, almost once in a month (or week if I am lucky) I see a search term (a word, two words or several words connected together) that I have never seen. Then the light comes out. It is generally a new product/phenomenon that has never been searched before.

    BINGO!!!! At that time I see that I have found a keyword even Google cannot bring suggestions (search suggestions or instant search options). If my site is one about diet pills or weight loss, that search term may be a new diet pill supplement or a new diet pill or a new weight loss method. Then I simply go to my registrar and buy sometimes 10 (YES TEN) variations of that keyword.

    After that, I order several articles to my writers, schedule and post them on the new site(s). Finally I watch people visiting them which are the only sources about that subject (or they may be several of those rare sites). Can you imagine the CTR in such a situation? Around 10%. And they are so much inclined to buy your affiliate product or to click on your ads. Moreover, the very funny thing is that, those new comers bring more fresh keywords to me while surfing sites.

    Bottom line is, analyze carefully the search terms that your visitors are using to reach your site. One of them may bring opportunities that you cannot dream of.

    You may call me crazy but I even build sites (mainly autoblogs) just for the sake of grabbing those kind of fresh keywords.

    Finally, I apologize sincerely if you feel that this thread is useless.
     
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  2. fitnah

    fitnah Regular Member

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    great method
    so how much in one blog you will got visitors?
     
  3. edgematch

    edgematch Elite Member

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    Sorry I did not get your question. Are you asking the time to get visitors?
     
  4. ch8878

    ch8878 Elite Member

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    Awesome share really, this is good for the best results long term.

    Thanks! :)
     
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  5. edgematch

    edgematch Elite Member

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    Thanks. The main advantage of this approach is that, your sites will bring targeted traffic without doing any off page seo. And you will rank for those fresh keywords mostly as #1.
     
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  6. TheExtractor

    TheExtractor Newbie

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    I am really interested much. Thank you. Can you please give an example for this situation?
     
  7. DarkMatrix

    DarkMatrix Registered Member

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    Thanks for taking the time to explain your thoughts and method. Good stuff. I have seen first hand that traffic isn't everything. I have a site that ranks very well for a highly searched term BUT it is not a good converting term. More of a discovery term. My mistake when I first optimized for it but, live and learn.

    Anyway, on the same site, I have GA on it and have ecommerce within GA dialed in. I can see an exact dollar value to the kws and target accordingly. Your post has inspired me to spend some time today and look for some gems.

    Thanks and cheers!
     
  8. ailia

    ailia Jr. VIP Jr. VIP

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    nice sharing