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Getting Keyword Bold in Google Serps...

Discussion in 'White Hat SEO' started by SebastianJu, May 2, 2010.

  1. SebastianJu

    SebastianJu Power Member

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    Hello,

    I have a Nichedomain with the exact keyword+.org. Im Indexed and everything is fine except that there is a competitor that has the same Niche but he has more bolded in serps.

    My link is like this:

    Key1 Key2 | Key1Keys.org
    text
    Key1Key2.org

    My competitor:

    Key1 Key2 | Key1Keys.com
    text
    www.[B]Key1Key2[/B].com

    You see what I mean? I have the same title except that I have the org. And his domainname is bolded but not mine. I experimented with the | and used different dividers but nothing changed it. Writing the domainname in title capitalized and lowercase didnt change anything.
    Why the h... is that? And how to solve it.
     
    Last edited: May 2, 2010
  2. SebastianJu

    SebastianJu Power Member

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    I now see another competitor with .net. And know what? He is bolded too...

    The only difference i see is that they are indexed with www. But can this really lead to this result?

    Its this way:

    My link is like this:

    Key1 Key2 | Key1Keys.org
    textKey1 Key2text
    Key1Key2.org

    My competitor:

    Key1 Key2 | Key1Keys.com
    textKey1 Key2(without one last sign)text
    www.[B]Key1Key2[/B].com

    My 2. competitor:

    Key1 Key2 <> Key1Keys.net
    textKey1 Key2text
    www.[B]Key1Key2[/B].net

    So whats the point here? Is Google really treating www. another way then without www?
     
  3. egomOnia

    egomOnia Registered Member

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    Very interesting. Now the real question is if this has an effect on your ranking at all.

    But I've wondered about the same thing a while ago.

    Have you tried making your meta description or title longer? Maybe only a certain percentage of words becomes bold and "www" is being treated like a word? Meaning, you need another word or more characters.

    Or maybe even the meta keywords play a role? Which meta keywords do your competitors use?
     
  4. SebastianJu

    SebastianJu Power Member

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    I dont think that it has a effect on the ranking. The first competitor is above me and the other is under me and my site is only some weeks old.
    But im sure the bolding has an effect on the CTR. Thats a thing I learned from splittesting in Adwords. So I want it to get more clicks.

    My second competitor has the exact number of keyword shown in the serps like iam. But one more is bolded. My first competitor is nearly the same because the bolded keyword in the description is one sign less. Its the singular while the normal keys are plural.
    And all the titles from all three sites are the same except the second competitor divides the key from url with <>. But even this divider was tried by myself.

    Im asking myself if I should write my Title capitalized. I know it would have an effect in clickrate but I dont know if google allows this.

    I dont use meta desription because I think google is checking out the text and will find the text that leads to the most clicks by searching people. So google will do splittesting the description for me. So I dont have a meta description built.

    I now looked into the sourcecode and let seoquake give me some data and it seems the first competitors site is from last year.
    Whois History: 9 records have been archived since 2009-02-06.
    So he has one more year for seo than I. But today I find he is at position one at google. So I think he probably is doing seo at the moment.

    In the sourcecode the title is like my title. He hast a description but a very short. Its "Free Key1 Key2". And thats it. Not Meta Keywords at all.
    I have meta keywords. in the form: "Key1 Key2(singular),Key1 Key2"

    He has a shitty tablelayout and nearly no content while I have above 400 words of quality content there.

    He uses etracker and thats all.

    The competitor has only three backlinks! So his ranking probably is explained through the domain age.
    One backlink is from another niche domain that is targeting one of my keys... And this site is without real content. He only is using these sites as feeder for his shop. And from this shop there is a link in the footer too. Very small.
    And the third backlink is from a domain that he probably is planning to develop because its empty. Only 2 backlinks. One is to the domain in question. Its PR1. All other backlinks are zero or dont have any backlink.

    I have 250 backlinks.

    I can only see the difference is the www. in the url. I used 301 to redirect the www to the normal url... Maybe I have to do it the other way.
    Mayb google is bolding it because the url in title is another than the one in the url-field?
     
  5. SebastianJu

    SebastianJu Power Member

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    I now have tested the first thing by using www.domain.org in the title while domain.org is indexed. So the urls are different strings. Result: Not bolded.
    But in the title I had in the url the keywords capitalized. Or better said the first signs of each keyword. I now will test if it changes when all isnt capitalized.
    As last try i would need to change domain.org to www.domain.org via 301...
    There must be a solution.
     
  6. SebastianJu

    SebastianJu Power Member

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    Now it becomes strange. I had test www.domain.org in title like I wrote and it was indexed this way. I was somewhere at place 7 with this title. Now I changed the title again because it wasnt bolded but changed this time that all keywords in domain doesnt have capitalized first letters. I uploaded it.

    Now out of interest if it is still indexed I looked at google and now my title contains "domain.org" without www. And its bolded! On top of that im now outranked my first competitor. He is at position 4, im 3.

    I dont see how this could happen. Maybe its another server of google that delivers old titles? But even then, why is the title now bolded? Arent titles urls normally bolded and is this all part of the splittesting of google to find out what kind of resultpresentation gives the best value to visitors? I mean google seems to splittest the description that is shown. Probably for high ctr. So maybe google does the same for urls in title?

    I dont see another reason why the same title one time is without bolded url and the other time with bolded url...
     
  7. SebastianJu

    SebastianJu Power Member

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    Tested again the old title www.Key1Key2.org is back in title. Not bolded. And im back at position 7.
    I now will use Key1Key2.org in Title with capitalized first letters for key and hope that google someday it will make bold. And the capitalization maybe gives me an advantage before the competitors. Everything capitalized isnt allowed I have read.
     
  8. SebastianJu

    SebastianJu Power Member

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    I dont know if someone is interested in this thread but maybe. So I will write what I find out.

    I set the title back to "key1key2.org" and now it is back to this title. Its bolded and has a higher ranking.
    I will let it at this for some days and will set it back to "Key1Key2.org" after some days. In the hope that google someday will make this title bold too.
    For the moment I think the bolding is part of googles splittesting and you cant force it. It will probably happen someday and you will get more clicks. And because of that google will keep it bolded. Strange thing on that is that google seems to rank you higher the more is bolded in title. Its my guess so far.