Getting Destroyed By Google

InstaOmega

InstaOmega

Regular Member
Joined
Aug 1, 2019
Messages
264
Reaction score
80
Hey y'all, I didn't even know this thread existed on BHW lol (this shows how new I am to Ad words), I've been running FB ads and I am happy with the results and I wanted to go into Google Ads. I am currently getting destroyed with the whole ecosystem. I am having trouble finding good keywords as well as running display ads. Display ads always go over budget for me and I am seeing really shitty conversion rates.

Any help?
 
Advertise on BHW
If you're selling physical products, you could try out Product Listing Ads. We've run some campaigns with that and had good results.

When dealing with Google Ads always keep in mind that depending on your daily budget you probably gonna burn it for 4 to 8 weeks.
Especially fresh accounts need to gather information in order to give the algos enough data to optimize on.

You could always shorten that time for a campaign with high daily budgets.
 
Use the keyword match types. My number 1 tip.
 
PPC ads is completely different from fb ads.

And do not try display ads at the beginning.

Go through some detailed tutorial or a course on ppc before experimenting.
 
Forget google ads. Their system is completely broken. Even nonexistent keywords will charge you $$$.

There are tons of other options out there.
 
Beter to just stick with fb and spend more on the budget.
 
bartosimpsonio said:
Forget google ads. Their system is completely broken. Even nonexistent keywords will charge you $$$.

There are tons of other options out there.
Click to expand...
I disagree, if you don't know what keywords are you running then it's a waste, but if you know which ones to target then do exact keyword targeting , it will get you low traffic but won't destroy you.
if you have budget to utilize full power then prepare a negative keyword list add it to campaign and optimize as you go.
 
samsoum said:
Google is awesome man, It's just you need to know how it works
Click to expand...

Google is awesome, you just have to know how it works : it works by not being awesome but by being shitty. Really shitty.
 
samsoum said:
Google is awesome man, It's just you need to know how it works, it's way too different from facebook ads, Also don't go to display we use it to convert retargeted traffic or for brand awareness but text ads are absolutely awesome.

Hope this make sense.
Click to expand...
Makes sense. I was following Neil Patels guide but was scared to pull the trigger on text ads because the keywords for my niche were all over my max cpa that i calculated from past marketing campaigns.
 
Increase your quality score to get lower ppc and better ad position
 
Google is great. If you are running an ecom store setup Google shopping (if not ignore). For the search network keywords only use exact match types and broad match modified keywords. Don;t use broad keywords. You can use a tool like ahref or semrush to see the keywords competitors are bidding on. Add a comprehensive list of negative keywords so you do not receive irrelavant clicks. Ensure your keyword and landing pages relate. Setup remarketing on search ads (RLSA) to remarket to users that didn't convert. Don't bother with Display unless highly experienced.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top