incognito876
Regular Member
- Jun 19, 2009
- 309
- 505
Introduction
Writing clearly in English—the standard language of the Internet, not to mention business—has never been more important.
Just think of all the times you put fingers to keyboard. Letters, reports, proposals, publicity and marketing materials, emails ... the list is long. If you can write well, you are more likely than the next person to get what you want.
As a professional copywriter and writing coach, I see a lot of copywriting. And much of it is mediocre at best.
Too often, copywriters achieve their goals not because of what they write but despite it. With this in mind, I set out to write a simple guide to good copywriting.
My aims are to:
Help you write better sales copy, faster.
Inspire and entertain you along the way—writing should be fun, too.
Share with you some of the professional secrets I've learned over the past 20 years.
Show you that it's not as hard as you might think to write well (though it does take practice).
Give you a copywriter's toolkit stuffed with practical hints, tips and techniques for better copywriting.
Overall, to:
Help you get results using the written word.
I know you're busy. And I know that you don't want to have to plough through a dense textbook. That's why this book is short. But don't be misled by its size. I've packed enough ideas between its covers to transform the way you write. I'll help you answer the really big questions facing every copywriter:
"How do I persuade someone to buy from me using nothing but the written word?"
"What does good copywriting look like—and sound like?"
"How can someone who isn't a professional writer still write compelling, persuasive, believable sales copy?"
"How do design and layout affect the impact of my writing?"
This is a pretty decent book on the basics of copywriting. It is 170 pages but for some reason half of them are blank, so it isn't too much to wade through. A good place to start for newbie copywriting students.
Amazon:
Download:
Virus Total:
Writing clearly in English—the standard language of the Internet, not to mention business—has never been more important.
Just think of all the times you put fingers to keyboard. Letters, reports, proposals, publicity and marketing materials, emails ... the list is long. If you can write well, you are more likely than the next person to get what you want.
As a professional copywriter and writing coach, I see a lot of copywriting. And much of it is mediocre at best.
Too often, copywriters achieve their goals not because of what they write but despite it. With this in mind, I set out to write a simple guide to good copywriting.
My aims are to:
Help you write better sales copy, faster.
Inspire and entertain you along the way—writing should be fun, too.
Share with you some of the professional secrets I've learned over the past 20 years.
Show you that it's not as hard as you might think to write well (though it does take practice).
Give you a copywriter's toolkit stuffed with practical hints, tips and techniques for better copywriting.
Overall, to:
Help you get results using the written word.
I know you're busy. And I know that you don't want to have to plough through a dense textbook. That's why this book is short. But don't be misled by its size. I've packed enough ideas between its covers to transform the way you write. I'll help you answer the really big questions facing every copywriter:
"How do I persuade someone to buy from me using nothing but the written word?"
"What does good copywriting look like—and sound like?"
"How can someone who isn't a professional writer still write compelling, persuasive, believable sales copy?"
"How do design and layout affect the impact of my writing?"
This is a pretty decent book on the basics of copywriting. It is 170 pages but for some reason half of them are blank, so it isn't too much to wade through. A good place to start for newbie copywriting students.
Amazon:
Code:
[URL]http://www.amazon.com/Write-Sell-Ultimate-Guide-Copywriting/dp/046209975X[/URL]Download:
Code:
http://www.mediafire.com/?vwvcsdqon4qavvcVirus Total:
Code:
[URL]https://www.virustotal.com/file/d96005e2b28fc85d13ecbd8b29eb1d3d9aa03b4800bd59c849e8dbee7f396d6a/analysis/1346150933/[/URL]
