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[GET] Mini Lessons For Your Business

Discussion in 'Black Hat SEO' started by marrrko, Dec 6, 2012.

  1. marrrko

    marrrko Jr. VIP Jr. VIP

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    Year 2012 has almost ended, so i thought to share some feelings with my fellow BHW members.

    First of all, this year was great for me, I traveled a lot, met a lot of people, great people, who changed my life in some segments, and I am very grateful to them for that.
    I made a decent amount of money, totally enough for all my needs, working on SEO, adsense, CPA, and affiliates.
    I also managed my long term projects to run on autopilot, finally, after few years of hard work.

    Now you probably asking yourself, why i talking about all this?

    Well, my main thought was, if i can do all this, you can do it too, without excuses!
    You can live your life how you want to live, and you can make what ever is in your mind,
    All you need is to focus and hard work, nothing else.
    I know it will be difficult at the beginning, but after that all will goes much much better, and you will see, after you make your $1, yes only $1.


    Anyway, one of my business partners is much better than me in motivational speeches :)
    so read, motivate yourself and TAKE ACTION! And if you do all these, there is no chance to fail, 1000%



    1. ALWAYS DO MORE THAN IS EXPECTED OF YOU

    I learned this at an early age from my Dad. He had a very successful career as a business executive and engineer, and this the core principle that created his success.

    You can apply this to your business in many ways? over-delivering to your customers, giving unexpected bonuses to your employees or outsourced workers, and more.

    Most people do just the bare minimum. Do more than is expected of you and it will do amazing things for your business.


    2. STOP DREAMING AND START DOING


    Too many entrepreneurs get caught up in the big dreams of how they will one day be rich and how their life will be amazing?
    ?but they never end up doing anything.

    They buy courses, read all they can, jot down little notes and ideas in a notebook, but nothing ever actually gets created.

    A web site doesn?t get made. Advertising isn?t run. Markets aren?t tested. Nothing.

    If you want to make a lot of money the only way that happens is getting stuff done. Period.


    3. DON?T LET LEARNING DELAY ACTIVITY


    Most people that have studied Internet Marketing much already have the basic skills that are needed to build a million-dollar business.

    That?s worth REPEATING?

    Most people that have studied IM much ALREADY HAVE the basic skills that are needed to build a million-dollar business.

    You can get stuck learning new stuff FOREVER.

    There will always be new methods and techniques that get discovered. The Internet changes on
    a DAILY BASIS. This is a given.

    Don?t get caught in the trap of ?I?m going to start building my business right after I go through this
    next course??

    You can start building your business TODAY while you are studying and learning new things that you
    can easily apply TOMORROW.

    Things will NEVER perfectly align for you and your business. There?s no such thing. So don?t wait. Get started NOW and take action. Get some stuff going and go from there.


    4. MULTIPLE IDEAS CAN BE THE KISS OF DEATH


    It?s okay to work on multiple projects and ideas. It?s almost impossible to stop entrepreneurs from having tons of new ideas at the same time.

    BUT?

    No new money comes in the door until you get ONE project launched and making money. Something has to be launched FIRST.


    5. MAKE JUST ONE DOLLAR FIRST


    No one has ever made a million dollars in sales without generating $1 first.

    ALL successful businesses start with that first sale and then grow from there.

    It doesn?t matter what your income goals are. The faster you make your first dollar, the faster you will reach your goals. PERIOD.


    6. DO THE IMMEDIATE CASH PROJECT FIRST


    What should you work on next? Whatever will bring in cash the fastest for your business ? and of course, I mean that in a moral/legal/ethical way.

    If you analyze all the great ideas you are probably sitting on, I bet you can realistically prioritize them in the order of which ones would actually make money come in the fastest (if it succeeds.)

    THAT is the project you need to focus on.

    Cash is the lifeblood of your business (and your life.) Save some of those ?big? ideas for the future. Focus on the ones that stand the best chance of getting new money to come in right away. Once you have some stable ongoing cash flow in your business, then you can take a chance on that project that may take longer to pay off.


    7. EMAIL MARKETING KICKS THE CRAP OUT OF EVERYTHING ELSE


    When it comes to growing a business online, nothing generates long-term cash flow like an email list of engaged subscribers & customers.

    Email marketing is the best way to generate traffic. It?s the best way to ?recycle? the same visitors again and again to any of your projects. It?s also the best way to convert prospects into buyers.

    RSS, Twitter, Facebook, YouTube, BLAH BLAH BLAH Yes, those methods can generate leads. Yes, those methods can generate some sales. But time and time again little old email marketing kicks their butts ? by a long shot.

    So make building a list, and a solid relationship with it, a top priority in your business.


    8. RUN A LEAN OVERHEAD MACHINE


    I can?t stress this one enough.

    When you start growing a successful business it?s really easy for your overhead to get out of hand. It?s easy to start hiring a bunch of people and committing to a bunch of expenses.

    Take it from me, when you have months where your fixed expenses (doesn?t include advertising, etc.)
    are well over $100,000/MONTH (and growing) it can put you in a tough position to make healthy profits.

    I used to have fixed overhead that high but never again. I realized there were smarter ways to do things.

    What you need to realize is that REVENUE doesn?t mean jack squat. It?s your profit (income) that
    matters.

    So while running a $10,000,000/year business (sales) is impressive, I know people running a $1,000,000/year business that nets MORE than the person that owns the $10MM/year business.

    It all comes down to your expenses.

    Sometimes it certainly DOES take heavy expenses in order to make a lot of money. But that?s not my point?

    My point is, your overhead can really get away from you. If your sales experience some dips, and it?s almost guaranteed they will at some point, then you can LOSE YOUR BUTT very quickly.

    So add to your overhead as a last resort.


    9. MAKE ACCOUNTING A PRIORITY


    This is a big mistake that most entrepreneurs make ? and I?ve been guilty of it as well.

    Keeping the books and doing accounting work is the LAST thing that most entrepreneurs want to mess with. We have more fun by coming up with new ideas and trying to make them grow ? not spending hours of our time inputting receipts and figures into QuickBooks.

    If you don?t like accounting, immediately pay someone a few bucks to handle it for you. Just make sure your accounting is always up to date. It?s very important.

    As an extension of this, make paying your taxes a priority ? even if you pay them in advance. I have paid a small fortune in tax penalties because of being lazy and filing late. And it?s too easy to let one delay turn into another and for the problem to get worse. So make it a priority.

    Don?t ?rob Peter to pay Paul.? This is a trap most entrepreneurs fall into ? again, I?ve been guilty of it in the past myself.

    It?s easy to start making a bunch of money and think ?I?ll just use this money to make more money instead of paying my taxes on it now and I?ll just pay the taxes later after I?ve made even more money.?

    Or the same thinking is applied towards delaying payments to a vendor, or some other expense that needs to get paid.

    This is probably the #1 mistake entrepreneurs make that can create problems and a lot of wasted money in paying penalties and interest.

    So make sure your accounting is taken care of and your taxes get paid on-time for you.


    10. DON?T LEASE OFFICE SPACE


    (If possible.)

    As tempting as this might become if your business starts to grow, avoid it at all costs.

    If you?re like me, what will happen is that you will eventually stop going to the office and just work from home where you always were more comfortable anyway. And/or you will end up realizing you really didn?t need it.

    Having an ?office? is not required to have a successful business. We live in a Digital World now and it?s just not important anymore.

    Even if your business grows and you need employees, you still don?t necessarily need an office. There are people out there running $20MM+/year businesses with no office; the employees all just work virtually. This is becoming more and more common.

    * There certainly are exceptions to this. My team in the Philippines works out of an office I leased. But they are collaborating on software projects and NEED to work in the same location. And, of course, it?s also very inexpensive.

    Most office leases are thousands of dollars per month and usually don?t turn out to be a good use of cash.


    11. ALMOST EVERYTHING TAKES LONGER


    When creating new projects, or having some software made for you, or having an ebook ghostwritten, or anything else, know that things almost always take more time than originally expected.

    This is the #1 reason why you need to act TODAY to start putting things in motion to grow your business. The longer you wait, the more into the future you push your potential of getting money to come in the door.


    12. THE MONEY IS IN THE MARKETING


    Don?t get caught up in trying to make Web pages and learn HTML, or studying how to create javascript, or learning to master Linux so you can administer your own server, or how to use Photoshop to create little logos, etc.

    You can certainly do that stuff if you want, but know that it will most likely just be a HOBBY.

    It?s no surprise that some of the most successful entrepreneurs I know are also some of the LEAST TECHNICAL people I know. The main thing they do right is to simply pay others to do all the ?nuts & bolts? stuff that makes online business work. It allows them to spend all their time on the marketing ? which is where the money comes from.


    *** BONUS LESSON ***


    * See how I?m over-delivering as mentioned in the first lesson?

    SPENDING TIME ONLINE ISN?T NECESSARILY WORKING ON YOUR BUSINESS

    Just because you spend hours a day online doesn?t mean you?re working on your business.

    You can do ?research? forever and never make a cent.

    You need to be spending most of your time on:
    - Generating Traffic
    - Communicating With Your Customers (i.e. blog, list, etc.)
    - Creating Content

    Don?t fall into the trap of reading blogs & forums, chatting on Facebook or Twitter, checking stats, reading news, etc. for hours upon hours.

    Just know that almost all of that stuff (with rare exception) is LOSING YOU MONEY more than making you money.

    I hope you enjoyed these mini-lessons. Hopefully, you can apply them to your business and be a lot more successful!
     
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  2. allenk

    allenk Newbie

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    Great!
     
  3. oplaopla

    oplaopla Regular Member

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    Great post, you clearly put some time in this thread to help people out.
     
  4. probasah

    probasah Newbie

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    100. Outsourcing Ideas that work >>> from $ to $$ to $$$ to $$...$
     
  5. YugiMutou

    YugiMutou Junior Member

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    MULTIPLE IDEAS CAN BE THE KISS OF DEATH


    I agree
    :cool:
     
  6. forlearnx

    forlearnx Regular Member

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    "Turnover is vanity, profits sanity"

    Nice post!
     
  7. marrrko

    marrrko Jr. VIP Jr. VIP

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  8. GiorgioB

    GiorgioB Supreme Member

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    each one of these is a great piece of advice. great post!
     
  9. notyourmatey

    notyourmatey Power Member

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    Real talk!
     
  10. LinkBuildingServices

    LinkBuildingServices Jr. VIP Jr. VIP Premium Member

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    Thanks for this useful stuff! it's all a well known things but not everybody follow them... unfortunately.
     
  11. marrrko

    marrrko Jr. VIP Jr. VIP

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    Exactly, this is the main reason for the failure.
     
  12. FireTheWild

    FireTheWild Power Member

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    Straight to the point. Glad to see you have a good year. I cannot say that regarding my cash flow ...
     
  13. soothsayerpg

    soothsayerpg Power Member

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    Great post. It really put one into a spot to stop the car and recheck everything that's been bugging. That all are very true, no BS and also can be taken in to consideration of spoon feed. Everybody grab it while its free!
     
  14. PunjabiYaaar

    PunjabiYaaar Junior Member

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    That's nice to hear that you had a great year and you inspire us with your thoughts and encouraging words. Good luck next year.
     
  15. marrrko

    marrrko Jr. VIP Jr. VIP

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    Thank you, hope you will take action now, and do not wait next year, start NOW!
     
  16. marrrko

    marrrko Jr. VIP Jr. VIP

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    Just work hard, and don't forget to focus yourself on 1 thing
     
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  17. marrrko

    marrrko Jr. VIP Jr. VIP

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    100% true, believe me, i telling you from my experience.
    That's so important to focus on one thing.
     
  18. Cshark

    Cshark Jr. VIP Jr. VIP

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    Appreciate this post OP. It was like reading something that is worth every second. I'd really want to stress on getting a project started as soon as you found something that you feel might work. Lining up one project after another never works: it's one of those habits that can spoil your earning potential.

    Plus, For those of you that are trying to calculate the money part of it only( like how much I am going to earn if I pull off this project), know that you must start loving what you do, no matter what you do. If creativity, building up a project from scratch doesn't excite you as much as the money factor does, you may not be as successful as you want to be.
     
  19. marrrko

    marrrko Jr. VIP Jr. VIP

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    Exactly, and if you fail first couple of time working on one method, doesn't mean you should start searching for new method.
     
  20. Ki113r

    Ki113r Newbie

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    Nice, you took a good amount of time making this well thought out.