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[GET] CEPI's Local Baller Method

Discussion in 'Offline Marketing' started by CEPI, Mar 22, 2012.

  1. CEPI

    CEPI Power Member

    Joined:
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    Messages:
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    Occupation:
    Business Turn Around & Management Consultant
    Location:
    Cosmos
    Method: Local Baller

    Things You Will Need:

    • Safe CL Posting Ability

    • Multiple FB PVAs (Created using Hotmail or Yahoo/rocketmail/ymail that you actually DO have access to login to, you'll see why later)

    • Access to ModelMayhem (also a good place to yank profile pics, but be careful many are copyright protected)

    • Mailing System (only if you get big enough)

    • Balls to Talk to Bar/Club/Lounge/Business Owners (optional)

    • Business Skills (not optional, ever) ;)

    Notice: Step 1 & 2 have been mentioned on BHW prior, I am twisting and expanding with a little more detail.

    Step 1:
    Create around 10 female FB accounts using yahoo based or hotmail email account (reason why coming later), make them look real, get a good bank of photos, really take your time on these and make them good if you want this to turn into real money or flip this method into a real offline business stream of income.

    Step 2:
    Post in the W4M section on CL of your chosen city, vary the ages you make yourself, etc. Use the same pics on your FB as you are going to in your CL advert, and a name that is easily searchable and also obviously set the city you live in of your FB to the city you are posting in on CL. Let the men know that they can search your name on FB and add you there so you can see that they are single, and not married, etc. Optional: If you have the capability you could ask them to text you as well and begin collecting those cell numbers for later text blasting.

    Sidebar: Proper tracking of the incoming information is key to make this grow, but moving along.....

    Step 3:
    Post employment adverts on CL for things such as "office assistant", Tanning Salon manager, promotional models, paid wine tasting intern no experience (drunk chicks for days apply for this). ask them to email resume or just reply to the ad. begin collecting demographic information from that group of women as well.

    Step 4:
    Do the above 3 steps over a period of a couple weeks, grow your FB accounts, keep track of your female list. During that time frame do some research on ModelMayhem for local models, many of them have their email addresses listed right on their profile. Grab a short list of the hottest ones (maybe 15-20 girls, later on get it down to 5 based on good performance) and you will want to email them and ask them if they are interested in getting paid to assist you in promoting local venues and events, pay can be upward of $100/hr in some cases, varies by assignment. You will also help them grow their social media footprint as part of the deal. Ask them to send you a short portfolio of photos, and their social media stats. ie. How many FB friends they have, do they have a fan page (how many fans), do they use Twitter, how many followers. Just a basic overview of their social media involvement. Don't look for these girls on CL because you need to KNOW they are hot so ModelMayhem will assure this for you by their photo protfolio.

    Step 5:
    Arrange their photos and do an overall matrix of their social media impact on single page presentation modules to fit into a 3-ring binder
    example:
    Erica Anderson
    (Headshot photo and full body photo)
    Twitter followers: 834
    FB Friends: 2,861
    Fan Page Followers: 13,590
    Additional: Also has own email list from promotional model website

    Step 6:
    Add graphics, flair, etc, whatever you want to make it look amazing, print out each page, or have a local print shop do it, place them in page protectors in a 3-ring binder, or whatever presentation you prefer. If you want to just do a slide show powerpoint, set up a local website for the slides, etc.. although I have found that having the tangible 3-ring binder and meeting owners in person has a much higher closing ratio. moving on.

    Step 7:
    Set up your own promotional company name in the city you have been doing this in, and then over time start getting the guys from your steps one and two to join the promo company fan page (also use some other booster sites like YLH, and some other services here) by having the "fake girls" post status updates such as "I just got hired by this promo company, please add it so that you can see me at events and come to the best parties in town"

    Step 8:
    To build a quick local mailing list for all purposes, now you need to access the yahoomail, hotmail account that you set up each FB PVA with and use the facebook import option to collect all of the guys email addresses that are friends with you on FB> an overview on how to do it can be found by searching "yahoo hotmail method of importing facebook emails" some articles will explain how to do it. too long here. Also you can add (or keep separate all of the emails you have received from Step 3 for a "general local mailing list" this can come in handy when doing local company advertising. But let's continue this method for now.

    Step 9:
    Hit the local sports bars, grills, pubs, nightclubs, etc with your portfolio binder, some stats and work out a deal to promote an event. In a decent sized metro, you should have about 1,500 to 3,000+ fans on your fan page for promoting, access to about 8,000 men / 2,000 women through direct contact of steps 2 & 3. and then the additional 25,000-100,000+ through your model promoters. even at a 50% cross-over of identical local followers or out of town fans of the models you should have a local market penetration of 10,000 people on the WORST CASE, in a decent sized recognized local metro region. Give them the stats, show them the models in your promotion company that you contract with and their stats.

    Step 10:
    Make Money! Here is where some business skill has to be left up to you for accounting purposes I will not advise on this but provide educational example ideas. You can either pre-negotiate a price for a marketing package with terms, and have it be over with. or you can get INFINITELY creative. If they charge a cover charge have you models promote their own VIP lists people need to be on then pay the models 70% of cover charges they bring in each. You can tell the owner you just want 100% of the cover charges and they keep full bar tab of increase in foot traffic. If they dont charge cover you can take the average bar revenue of their last 4 Wednesdays (example, but take the average of the last 4 of the same day you are promoting for) and then say that once they pass the average you split 50/50 on bar revenue. So if they do an average of $24,000 on a Friday night, and the night you promote brings in $50,000, they get the $24,000, then you split the $26,000 over average, so $13,000 to you, $13,000 to them. They will want to split on NET most likely so make sure you get their NET revenue averages of food/drink sales only. You dont want to have their cost of employees eat into your cut since those asshats were going to be at work anyway! The benefit for them is that if they made a good impression the clients will be back for days you didnt promote so the owner will re-coup money in the long term.

    Twist up these promotional ideas to your hearts desire. Do it for business expos and charge advertisers using LinkedIn instead of FB, etc... I have endless promotional ideas offline this is just one of hundreds! Please try to get creative on your own, I don't have AMPLE time to reference back to answer a ton of questions, but I can work out a trade of your services if you need further consulting services from me.

    Who knows you might end up being the local go-to guy for legitimate advertising and promoting, and with all those hours at clubs & bars, negotiating free tables and bottles, mingling and paying models, you may end up with a trophy wife too, LOL!

    ...All started from ideas found on BHW, this community is pretty amazing like that!
     
    • Thanks Thanks x 2
  2. CEPI

    CEPI Power Member

    Joined:
    May 15, 2009
    Messages:
    502
    Likes Received:
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    Occupation:
    Business Turn Around & Management Consultant
    Location:
    Cosmos
    Mods, maybe method should have been placed under "Social Networking" because of facebook methods, or other appropriate category since the "offline" portion is only optional. Move at your leisure if you see fit.
     
  3. marcmarcmarcmarc

    marcmarcmarcmarc Registered Member

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    This sounds like fun. Do you do this yourself? I can't tell.