Get better conversion rate

Discussion in 'White Hat SEO' started by catchme, Mar 10, 2011.

  1. catchme

    catchme Regular Member

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    I haven't been writing for some time now, but I want to post this thing I know and I've experienced.

    I have had a affiliate website in the pills niche. I've made my own order buttons for with text: ORDER NOW.

    After some time got ranked on 2nd page of Google for the keyword and started receiving around 150-200 unique visits per day but had low conversion rate.

    What I did was changed the text of the order now button to: "Order now from official website" linking direct to the order page of the official site. After just 10 minutes I started getting better conversion rate.

    Hope this helps everybody that struggles with the affiliate marketing!
     
  2. luo_hei

    luo_hei Newbie

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    the word "Official" tends to produce trust. When I search for videclips in youtube, I discard all videos not tagged as official. But didnt expected that the word could also increase sales.
     
  3. mindmaster

    mindmaster Jr. VIP Jr. VIP

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    It's grate to see how simple things, get you the most.

    Thanks OP for reminding. Got a few ideas now. :D
     
  4. catchme

    catchme Regular Member

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    You are welcome! It is always good to share helpful things.
     
  5. haridada

    haridada Senior Member

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    yes, precisely. "Official" gives you the "Authority" advantage. Makes you sound as though you are the "Guru" :rolleyes: