Hello , the highest lading page experience we get is 7/10. Can somebody provide tips on how to get it higher than that and where we need to improve? Thank you !
It depends on your competitors. If they have for example 1,000 words on their landing pages on average, then you will need more than that. If you are the only one bidding on that keyword, its easier because you are the one setting the bar for google to know what’s good/skimpy landing page. I have many 10/10 quality score, but usually comp is low or non existent. For more decent comp words a 8/10 is fairly doable. Add more text and images, maybe even a quiz also make sure your ad copy has sentences / headlines copied directly from your site.
I would assume that you also need a decent amount of well researched and structured content as well, so if you are struggling it might be worth getting a copywriter involved to rewrite the page content.
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