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Geographic search volumes by US state level

Discussion in 'White Hat SEO' started by Bruceamazing, Dec 25, 2010.

  1. Bruceamazing

    Bruceamazing Registered Member

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    Been a while, but I was recently doing research for an article on gluten free ... and have been looking for a way of estimating absolute volumes for this term or full associated search terms, down to state level such as California.

    I have also read that a few months back that Google pulled the tool on their main keywords adwords tool that did exactly this. Google trends gives a good way of comparing growth trends by state level, but I am after absolute keyword volumes, broad match is fine.

    Anyone have any views on how to get around this, white or black?
     
  2. Bruceamazing

    Bruceamazing Registered Member

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    its post xmas and I am hoping that someone new has come on line.

    I am sure that this issue has confronted many people - and i am still looking for an answer.

    any takers?
     
  3. pinholeglasses

    pinholeglasses Newbie

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    Here's something I just thought of. You can combine the data from Google Keyword Tool and Google Insights for Search.

    KW tool's Global Search Volume gives you the monthly average based on the cumulative number of searches run for the previous year all the way up until the past month.

    Knowing that, you can go to Google Insights for Search, choosing United States in the filter options and for the date choose the last 12 months. Only the top 10 states get listed, but you can mouse over all the states to get each one's search volume index.

    Now I'm not a big math person, but I'm sure with this you can sort of figure out each state's search volume.
     
  4. Bruceamazing

    Bruceamazing Registered Member

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    Hi pinholeglasses,

    The issue with the ten states is that they are just the highest growth states for a particular keyword. For instance for Gluten free it shows Colorado as the leading state, then the next nine but as the G maths explanation says:

    "The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don't represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100. Each point on the graph is divided by the highest point, or 100. When we don't have enough data, 0 is shown. The numbers next to the search terms above the graph are summaries, or totals."

    SO - each graph or data set is just relative to the state itself - not the country as a whole, and it is no way related to absolute search volumes (Broad or exact).

    I have used this data before to show the current fastest growing gluten free states, but unless you can guess where a market is at (start, maturity or in decline) you are only guessing at whether high growth also comes from a high absolute search volume state.

    Any extra views?