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Generating $2-$4K Per Month From Linkedin

Discussion in 'Linkedin' started by marsocal, May 8, 2016.

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  1. marsocal

    marsocal Newbie

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    After years of building up my following and testing a number of methods, I now am generating roughly $2,000 - $4,000 per month from Linkedin as side income.

    Here are some steps for you to generate this type of income. Trust me Im no expert and did the exact "opposite" of what so called "Linkedin experts" claimed to do. Currently I have over 49,000 followers (which include some of the top CEO's, Company Founders, and Fortune 500 leaders ? yes the same ones you read about in Wall Street, Fast Company, & Mashable) and average about 700-1,000 profile views per week. Not only am I in the top 1% viewed, I'm actually ahead of the guy who wrote the best selling book about mastering Linkedin. Im not trying to boost my ego, Im just saying that with a little time and elbow grease (& common sense), you can accomplish a lot using this platform more so than other sites.

    Here are the basics;

    1. Your Profile
    ? You hear time and time again that you should update every section of your profile and make it "keyword" friendly. I did that, but honestly, I made sure it was showing my true personality. Nothing is more boring than a profile that looks like it's one big sales pitch with bullet points & "targeted" keywords. Also I didn't use some professional photo. I instead use a casual headshot (black & white) and had a headline title that outlined who I was ? not my job title.

    ? I wanted to do something different, make myself unique and interesting than all other profiles out there. Instead of a long-winded summary paragraph, i opt'd for a quote that exemplifies who I am.

    ? I gave brief descriptions to each of my jobs - one sentence that explains what the company is and another 2-3 that featured what accomplishments were achieved within the role.

    ? Add Videos & links to web posts/articles that can relate to your job, projects or accomplishments. People love visuals!

    ? Use the Projects section, and detail out specific small projects you worked on in the past. Give a brief paragraph on each one and list out client brands you worked with.

    ? Recommendations -- I'm strongly against these. I personally don't read them, nor do I ever ask anyone to post them on mine. They look so contrived and often I hear about people providing pre-written "copy" for others to post on their profile.

    ? Skills / Endorsements -- put in at least 20 skills that best showcases you and what you love doing. They can be unique, heck they can be funny too (i.e. "80's music lover"). Leave space for others to recommend skills they feel you are good at.

    ? Include ALL your jobs you had over the years (at least after college). Also include your hobbies, organizations you help or volunteer, relevant awards given to you and articles you wrote. Each of these will be of interest to someone who views your profile.

    2. JOIN GROUPS
    Yes, I know the "experts" say this also. But join a number of groups within different sectors and interests. Look at ones with larger followers and even niche smaller ones. You can only join up to 50, but you can always leave them and join others later on.

    ? Like articles that are posted within the groups of ones that you do "like". There is nothing more fake than people who "like" people's posts just for the sake of gaining people to follow them. In this day and age, people can see right through that and will block you.

    Ill come back later on how to use Groups to your advantage.

    NEXT...
    Ok, now you have 2 of the most important things done. Take a look at your profile ? also have your friends view it. Does it make them want to read your entire career from start to finish? Do they want to learn more about you? Do they find you fascinating? Keep tweaking your profile until it does.

    Now that this is accomplished, next is for you to determine what you would like to accomplish. Do you want to create a consulting business? Be considered a leading expert within a particular field you enjoy? Grow a community of like-minded people to discuss topics that are relevant to you?

    For me, I didn't have any set goal when I first joined Linkedin. I actually thought is was just another social profile that was a time sucker, much like Friendster, Myspace, Facebook, and others. However, I started to notice that it allowed me access to individuals at companies that I wanted to either work with, or align in some way. I also notice that no one was addressing a specific niche which my job was related to. With that I created my first "Group" approx 7+ years ago. It was the first one within that niche, and suddenly I saw a surge of people wanting to join. Within a month we had over 2,500 members. I was blown away. Eventually we started posting relevant news and content that related to the topic. Others joined in and a real conversation started to happen. Over the next few years we grew to over 20,000 members. However it eventually became time-consuming and a number of people started spamming on it. I ultimately "sold" the group to a member for them to maintain and run using a different group name. Before I left it, I made sure to gather their contact info and suggest they follow my "related" social media profiles on Twitter, Facebook and others.

    So you maybe asking now, "ok but how are you making over $2-4K per month?" ? this I will go into more detail on the next post.
     
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  2. zhenyoung

    zhenyoung Junior Member

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    Thanks!
    very good!man!
     
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  3. msoman

    msoman Jr. VIP Jr. VIP

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    Nice share, keep on posting.
     
  4. stallion45d

    stallion45d Power Member

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    Like many other sites, "selling parts of the site" is against the TOS. As you don´t own the group. Linked-in does , but no you. It happened to me a few years ago, when I bought a YT channel from a scammer who reported the sale as If the channel was hacked to get it back from me.

    The story ended with the channel deleted and 1 month waiting for me for the get the money back. Good I used a escrow company for the transaction. If I had done via paypal, I would have lost the money. Just my 2 cents for all those thinking of buying grown social accounts/groups at any site.
     
  5. marsocal

    marsocal Newbie

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    Yes, I was well aware of this. Instead of "paying" cash for the group, we did a barter deal for his services. To this day he still runs the group and maintains a pretty engaged audience.
     
  6. BiteLikeVamp

    BiteLikeVamp Registered Member

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    Sound awesome. Thanks for share mate. ;)
     
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  7. nirose

    nirose Senior Member

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    I've always tthught linkedin as more of a b2bconnection creating platform than a money platform. iit's interesting to see you have 49k followers. waiting for your next post. : )
     
  8. laur.laurix

    laur.laurix Power Member

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    Give my 5 minutes back...what a waste of time.
     
  9. marsocal

    marsocal Newbie

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    So how did I start bringing in significant income and build a large following on Linkedin? Here you go...

    1. POST CONTENT
    I first started posting relevant content that is related to my industry / job. After looking at the format of others who were generating high view counts from their articles, I decided to format mine similar. It included strong images, videos, bold headlines and links to items I was involved with. I also included a brief personal summary of myself and my company with links to my website & social media profiles.

    Once it was published on Linkedin, I started posting links to it on all the groups I was involved in. This took no more than 5 min to do. Then over the next few days, I would view who was looking at the article and engaging with it (likes, shares, comments). If they weren't a 1st connection, I would invite them to connect & say thanks for reading my article.

    2. INVITE FORMER COLLEAGUES
    I would search for past companies I use to work for or with, and start inviting people within the company to connect. Most cases I would write a brief reason why I wanted to connect with them - something simple like "looking to stay in touch with like-minded colleagues..." Over time i would say 9 out of 10 would accept the invite. Also anyone that I would meet at an event or meeting, I would instantly connect with them online.

    Once I started having a solid following, I kept trying to figure out what I could do with this. Then suddenly I started to receive emails from people requesting time to talk on the phone about advice, job assistance and other inquires. Most of them were sales people trying to peddle their wares, which I choose to ignore. After taking a few of these calls, I realized this could potentially become a revenue generator and build into something.

    • CONSULTING
    So with that, I set up a way for these people to schedule time, pay me for it and we would talk about anything that they needed advice on. To simplify the process and eliminate the email chains going back & forth, I set up an online calendar for them to schedule a call. https://calendly.com is by far the easiest online scheduling platform I have ever used. Plus it allows me to set up times for people to schedule and charge them for it (ie. 15 min - $50, 30 min - $150, 1 hr - $300). They can set up an appointment, provide me their contact info, describe what they would like to discuss and pay via Paypal all within a few min. Over time I would steadily schedule more calls. Now I spend about 2-3 hours x 3 days each week having these paid consultations.

    • PROMOTE EVENTS & CONTENT
    I started to partner with event producers who were putting on conferences, networking events and webinars that were relevant to my audience. They wanted my help in promoting their events and gaining new attendees. In working with them, i would "co-sponsor" their events and promote them to my followers via Linkedin & Social Media. All my posts would have a tracking affiliate link thus I would receive credit for the registrations. In most cases I would get paid anywhere from $25 - $200 per registration.

    • JOB PLACEMENT
    Another thing I started seeing was job recruiters contacting me about possible candidates they could fill roles with. In doing so, I would start posting relevant job listings or reach out to those I knew were looking for work. Within a month, I had filled up to 10 jobs and received referral fees for it ($100 - $400 ea).

    This is just the start. I now have an email database of 35,000 from linkedin (before they removed that option) which I've emailed a few times about content & events that would interest them. (For those asking, I made sure to initially email them all asking permission to send them newsletters and if not, they could unsubscribe - only 180 did).

    Also I have been asked to produce webinars, podcasts and events using my name. Im still debating this as I personally feel there is a gluttony of people already trying this. Trying to determine what people truly want, willing to engage and ultimately pay for it.

    These are just examples of how you can generate income from your connections on Linkedin in a truly genuine way. Plus the time I put into this was minimal, and I truly enjoyed it. The connections Ive made and the advice I have been giving back has been so rewarding.

    Let me know your thoughts, I would like to hear from you.
     
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  10. marsocal

    marsocal Newbie

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    Also I want to hear from you on other ideas to generate revenue
     
  11. living2xl

    living2xl Jr. VIP Jr. VIP

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    Its looking a very easy and effective method of earning.
    But its too hard to do and it takes a lot of time for a single person. Its not easy to earn much money from LinkedIn.
     
  12. adrianaaa

    adrianaaa Newbie

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    So does calendly also offer the payment option?
    Great post!
     
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  13. DankHorse

    DankHorse Junior Member

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    I'm going to start using LinkedIn real soon. Thanks for this.
     
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  14. Kalikid

    Kalikid Newbie

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    Sounds legit, I can relate to creating a group years ago and having random people join like crazy. I wish I could have created more groups. Any tips on getting around the 5k invitations?
     
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  15. Social Media Simon

    Social Media Simon Newbie

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    Great advice, I work loads on LinkedIn myself and create email / connection lists for clients ... I've only got 10K connections myself so far but that's taken me 4 months so it's coming together. Cannot rate the power of LinkedIn enough as for B2B it's got to be the number one social network worldwide. Some of my clients have received as many as 2500 extra connections each month just by following advice like that given in this thread. Great post thanks!
     
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  16. marsocal

    marsocal Newbie

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    Thanks great to hear!
     
  17. marsocal

    marsocal Newbie

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    yes they do. I set it up so people have to pay me first before scheduling the call.
     
  18. karupoiss

    karupoiss Elite Member

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    Thank you for these posts. LinkedIn has always been a mystical scary creature for me and even though I am not planning doing anything there atm it's always good to learn more about marketing and how the big money really moves.
     
  19. Baros

    Baros Junior Member

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    Yup, linkedin Groups are incredible. I've started using linkedin again lately and realized I had created a group about 5 years ago which now has 100 members and a ton of conversation and I had no idea it was even happening. So, I will be getting back into this no doubt. Thanks for the thoughts.
     
  20. galavance

    galavance Regular Member

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    yea.. it sounds to me like you had the personal experience which brought the views..

    why would somebody follow somebody who's worked at mcdonalds? even if his profile is interesting.

    sounds like you had something to provide to people via the webinars/calls/ etc.
     
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