Currently on Instagram with over 2 million followers And being that Facebook owns Instagram. I wanted to get a better understanding of what exactly they did with facebook, as they have been doing a lot of changes on Instagram lately. Please correct me if i'm wrong. What I've read and been told is that: Say you have 500,000 followers on facebook, and you post a video. The views on the video will be relatively low - even with 500,000 followers/likes(whatever you guys call it there).. In order to have more views, you need to set up a PPC campaign (once again I'm new to the facebook world, so I may have the wrong understanding here) So ESSENTIALLY, if this were true. The people who spent time building huge facebook accounts, were the ones that were negatively impacted.. Regardless, if a facebook account had 1 or 500million followers. They both need to set up a PPC campaign with keywords, and their target audience will be the same. The reason I ask this is because there has been major changes on Instagram, and I'm wondering on my next move. Is the growth i'm doing there pointless because they MAY just implement the same thing on IG... Appreciate any answers and insight.