GDPR Due Diligence - Could Affect Email Marketers?

Just got this in my email from my AM

''
The new GDPR regulations are coming into full effect on the 25th of May which means certain preparations should already be underway. From the 24th onwards it will be illegal to send to non-compliant data. This piece of regulation is the biggest upset to the affiliate industry in a very long time and if you don’t manage it correctly it will come back to bite you.


If you are an email marketer and you are sending to UK based campaigns, then you must ensure that you are using GDPR compliant data. The key changes can be found on this page:

https://www.eugdpr.org/key-changes.html


Whether you are sending to your own database or managing data from a third party you must ensure that all data is GDPR compliant to avoid a significant fine. Advertisers are already clamping down on this and require due diligence to be carried on all sources restricting the availability of the best campaigns around. By May 25th you will not be allowed to run campaigns without serious risk to your capital so the sooner you meet these requirements the better.''

Its great news for email marketers based outside the EU, since they won't be as restricted with regulations.

EDIT:
Its not just Email marketers that they are targeting but anyone that collects information from EU traffic or customers.

Finally, now some marketers will experience what we've had to put up with in Canada for several years now.
All electronic messages (email, SMS, Facebook IM, Twitter, Snapchat...) must be opt-in BEFORE sending them a single message. Fines start at $200 per message, up to $1m/per.
We have to keep records of how they granted their consent, but the organization that's in charge of policing act, won't define what's acceptable as proof of consent.

Has this reduced spam. No - the spam comes from offshore.
So stupid!

I've been reading some articles about GDPR and US companies, all the articles are scaremongering and claiming you need to follow EU law even without a physical presence in the EU. If a 100% based in the US business is complying with US laws and regulations regarding data privacy they don't need to worry about the laws of every country.

That's been the case with U.S. companies regarding Canada's laws. Either they don't know or don't care about these marketing laws. If they don't have assets in that country, they don't care about that country's laws.

If they had a branch office in the EU, it would be a different story.

snarky said:

That's been the case with U.S. companies regarding Canada's laws. Either they don't know or don't care about these marketing laws. If they don't have assets in that country, they don't care about that country's laws.

If they had a branch office in the EU, it would be a different story.

Click to expand...

I don't get why so many experts are claiming that you need to follow laws of countries you have no presence in. The concept of doing that is ridiculous, because it won't just stop at this but needing to get legal consultants to cover every country on the planet.