gateway text for max conversions

Hey everyone,

I'm with a network similar to cp4 l3ad and I doubt that their default gateway text converts well. Don't want to paste it here because it's quite some text, on the other hand I don't want to shorten it too much otherwise the user won't really know what to do.

Is there someone that already went through testing different gateway texts and found a few winners or can give me some suggestions?

And on top of that, do you use the standard background images that come with such gateways or always a background specific to your niche? (Just wondering what the difference is or if there is one, because all custom backgrounds I found make the text on it unreadable, no matter it's color)

Thanks

Then make your own widget then

/J

thanks for the quick response ericsson, but my 2 questions remain the same, as for how the text and background affect the conversions

i tried searching bhw for all kind of stuff that would have to do with it but don't seem to find such an ebook. I'd love to get my hands on it ^^ anybody else knows which one he means?

ptpatil, i'm not with cp4l3ad, i'm using perfecttracking but my traffic right now is low (and i never used cp4l3ad or adscend media before) so i can't compare it at all. did you try perfecttracking before?
So what is your CR with adscend media, if you don't mind sharing?

Interesting question Alex, I would also be interested in some good phrases to put on gateways instead of the standard "fill out a survey" crap they all have

I just explain to them what they have to do(complete a survey) to get what they want(video, etc..), and then explain to them what's going to happen to the webpage when they complete the survey.

Mason said:

I just explain to them what they have to do(complete a survey) to get what they want(video, etc..), and then explain to them what's going to happen to the webpage when they complete the survey.

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fair enough, I have the same stuff in the gateway already, was just wondering if there were some "conversion tricks" or improvements one could make to that

ptpatil said:

I get 18% or so converting on my content gateway.

EDIT: I should say that I filtered out all of the long offers and only keep short zip or email submits available.

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...because those long (and higher paying) surveys don't get filled out as much as the short zip's/email's, effectively resulting in less revenue? Thanks for the suggestion

I've used all of the above mentioned networks and made the most with ************** and perfecttracking. I like adscend but I just didn't ever get the conversions with it that I did with the other networks, even after tweaking extensively. Here are some reviews of the gateway networks that my friend has written:

Adscend Media Review
PerfectTracking Review

the "other" network is on there as well but I won't reference it here for obvious reasons.