Gary Illyes statement on expired domains

ilovecrack

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In a recent Google Hangouts, Gary Illyes from Google has said that they are working to devalue all the SEO juice a dropped domain passes on, if its re-purchased after being dropped. That is not via an Auction, but once it "drops" or "expires" and is deleted from the registry. This is a very significant statement, and affirms that Auction Domains are still powerful, but expired domains could be on their way out (and probably are already).


What are your thoughts on this?
 
I have seen the future; SEO is not in it.
 
Not sure if serious or sarcastic... This community confuses the hell out of me

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I have been wondering why they didn't do this since 1996 ?? Why would they choose now ? Was it technically complicated before etc?
 
When and where did he say this? I can't find news about this anywhere.

But i am not surprised if they do it though, this will be done sooner or later.
 
When and where did he say this? I can't find news about this anywhere.
Would be interesting, since the only one doing hangouts is John, I don't remember Gary appearing in any office hours hangout at all.

But i am not surprised if they do it though, this will be done sooner or later.
Expireds and PBNs are around for ages and Google always tried to get rid of them, with very limited success. Their biggest win was probably the crush of ALN and BMR in 2012, followed by the de-indexation of some huge agency networks a few years later. These networks all had a problem, they were at least semi-public. I think it's pretty complicated to devalue expireds on a large scale without risking huge collateral damage and I highly doubt we'll see an algorithm like this. If it would be as easy as "if domain drops -> take away all juice" they would have done it long ago.
 
So many statements and ideas in the SEO community, 90% 0f which are mere assumptions.
 
I think that this has already happened. Even though PBNs are still working after FRED, they seem to be a bit less effective... seems like it could be due to that exact reason.
 
Sure, they have killed PBNs around 5 or 6 times by now already, can't remember exactly. :)
 
This is the logical next step for Google. If they do this, they will kill one of the best ways to manipulate their search engine.
 
Sure, they have killed PBNs around 5 or 6 times by now already, can't remember exactly. :)

From someone that plays with a lot of PBN's have you noticed anything after quickly building a PBN and dropping a link to your money site shortly after?
 
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