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MrJuel

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I've been managing Google Ads for casinos, and recently, I've noticed an interesting trend: broad match keywords combined with a strong list of negative keywords seem to be more effective than relying solely on exact match keywords, which tend to be quite expensive.

However, this approach isn't universally effective across all regions. For example, broad match performs exceptionally well in countries like Indonesia and Thailand. In contrast, the results in the UK, Germany, and France have been less impressive with broad match, where more targeted strategies might be necessary.

Naturally, my clients often ask why this happens, but I don’t have a 100% answer.

Has anyone else had similar experiences with different regions?
 
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Broad Match is terrible in my experience. I run gambling Ads in most Western european countries and i spend close to 100k a month. Broad match never worked for me.
 
I had this experience once but i was running my own ads and not for a client hence i wasn't answerable. But yeah there is no logical explanation to this whole ordeal
 
I running google ads since 3 years for tier 1 countries , always had terrible numbers with Broad match
 
MrJuel said:
저는 카지노를 위한 Google 광고를 관리해왔는데, 최근 흥미로운 추세를 발견했습니다. 광범위 일치 키워드와 강력한 부정 키워드 목록을 결합한 것이 정확 일치 키워드에만 의존하는 것보다 더 효과적인 듯합니다. 정확 일치 키워드에만 의존하는 경우 일반적으로 비용이 꽤 많이 듭니다.

그러나 이 접근 방식은 모든 지역에서 보편적으로 효과적인 것은 아닙니다. 예를 들어, 광범위 일치는 인도네시아와 태국과 같은 국가에서 매우 좋은 성과를 거두었습니다. 반면, 영국, 독일, 프랑스의 결과는 광범위 일치에서 그다지 인상적이지 않았으며, 이 경우 더욱 타겟팅된 전략이 필요할 수 있습니다.

당연히 제 고객들은 왜 이런 일이 일어나는지 종종 묻습니다. 하지만 100% 확실하게 대답할 수는 없습니다.

다른 지역에서도 이와 비슷한 경험을 한 분이 있나요?
Click to expand...
For example, what case are you talking about?
 
I run betting Promotions in most Western european nations and I spend near 100k per month. Wide match never worked for me.
 
In my experience, the best strategy is to start is with Broad Match + MaxClicks + Cleaning search terms daily; it works well once you have cleaned up all the lousy search terms. After 2 or 3 deposits, you can change to max conversion or even target CPA. After having around 50 deposits, you need more knowledge to understand what keywords are good to use as exact match, so then you can make a second campaign using exact match and manual CPC to reach the highest quality possible.

I would only start in the Exact Match if I knew the market.
 
cyberchoza said:
In my experience, the best strategy is to start is with Broad Match + MaxClicks + Cleaning search terms daily; it works well once you have cleaned up all the lousy search terms. After 2 or 3 deposits, you can change to max conversion or even target CPA. After having around 50 deposits, you need more knowledge to understand what keywords are good to use as exact match, so then you can make a second campaign using exact match and manual CPC to reach the highest quality possible.

I would only start in the Exact Match if I knew the market.
Click to expand...

Casino niche is very different in few Countrys
 
hi , try to use license and use proper algorithm it will work 100%
 
MrJuel said:
I've been managing Google Ads for casinos, and recently, I've noticed an interesting trend: broad match keywords combined with a strong list of negative keywords seem to be more effective than relying solely on exact match keywords, which tend to be quite expensive.

However, this approach isn't universally effective across all regions. For example, broad match performs exceptionally well in countries like Indonesia and Thailand. In contrast, the results in the UK, Germany, and France have been less impressive with broad match, where more targeted strategies might be necessary.

Naturally, my clients often ask why this happens, but I don’t have a 100% answer.

Has anyone else had similar experiences with different regions?
Click to expand...
Ah there you are.
The scammer that has been posting on BHW saying that he is an expert at GOOGLE ADS but when I send funds to him to actually run google ads, he ran away

his telegram is : @mrjuel88

becareful guys!
 
instrom said:
Ah there you are.
The scammer that has been posting on BHW saying that he is an expert at GOOGLE ADS but when I send funds to him to actually run google ads, he ran away

his telegram is : @mrjuel88

becareful guys!
Click to expand...
Please post in dispute section
 
instrom said:
Ah there you are.
The scammer that has been posting on BHW saying that he is an expert at GOOGLE ADS but when I send funds to him to actually run google ads, he ran away

his telegram is : @mrjuel88

becareful guys!
Click to expand...


Make a dispute than we see who is right.
I can show all Proofs

And no one would tolerate being insulted as severely as you did just because something isn't moving quickly enough for you.
 
Broad match keywords work better in regions with diverse search behaviors and less competition, like Indonesia and Thailand, while mature markets like the UK, Germany, and France often require more targeted strategies due to higher competition and precise searches.
 
MrJuel said:
Make a dispute than we see who is right.
I can show all Proofs

And no one would tolerate being insulted as severely as you did just because something isn't moving quickly enough for you.
Click to expand...
LOL

please show me proofs u sad scammer
 
Broad match works, especially for gambling. Though it usually only works if you measure everything in your funnel as you just need a lot of data (higher budgets for campaigns) to get broad match keywords working properly. Eventually thats a great way to really scale beyond $3-5k/day budgets.
 
Broad matches work just fine in the EU. Just have to prune the search terms regularly.
 
Phrase and broad are now basically the same, and now they even pushing exact to pick up rubbish terms. Funny how the "recommendations" always push for the removal of the exact variant to be replaced with broad... I miss broad modifier SO MUCH!!!
 
Jaames Horpees said:
Phrase and broad are now basically the same, and now they even pushing exact to pick up rubbish terms. Funny how the "recommendations" always push for the removal of the exact variant to be replaced with broad... I miss broad modifier SO MUCH!!!
Click to expand...

Exact matches piss me off so much now. Literally nothing exact about it. Should be relabelled as Totally Vague Match, Pretty Vague Match, Slightly Vague Match.
 
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