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GA SEO Reports: Queries vs. Landing Pages vs. Geo Summary

Discussion in 'White Hat SEO' started by Trindax, Apr 28, 2014.

  1. Trindax

    Trindax Newbie

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    I recently got some data in the SEO section of my GA account by adding Webmaster Tools for my site. There are 3 subsections: Queries, Landing Pages, Geographical Summary. I would expect that given the same date range, the grand total Impressions number in all 3 of these categories would be identical.

    However they are not. What would explain the difference?

    Queries is a flat line, total impressions for last 7 days is 15.
    Landing Pages looks more like a bell curve, Impressions min=0, max=50, total=108 over a 4 day period for the last 7 days.
    Geographical Summary shows a similar bell curve to Landing Pages with same min and max, but total Impressions = 222.

    Shouldn't they all be either 15, 108, or 222? Why aren't they?

    Thanks.