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G analytics question

Discussion in 'Site Flipping' started by Macko, Aug 1, 2011.

  1. Macko

    Macko Newbie

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    Hi all,

    yesterday I was about to buy a website from flippa, after I received g analytics, something quite did match, G organic traffic has 16k visits but keywords visits numbers are all small. I would expect keywords visits much more higher to match G traffic 16k visitors.

    Traffic source info: total 21.900 visits

    direct 11% 2.5k
    refering 9% 2k
    search engines 78% 16k

    keywords
    1. 333 visits 1.93%
    2. 255 visits 1.48%
    3. 252 visits 1.46%
    4. 244 visits 1.42%
    5. 146 v 0.85%

    What do you think about that. Thank you.
     
  2. hgear

    hgear Power Member

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    Yeah that totally doesn't make sense. Looks like they drove junk traffic to the site.
     
  3. Macko

    Macko Newbie

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    thanks for reply, that's what I thought, probably buying junk traffic
     
  4. jonnymch

    jonnymch Registered Member

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    Surely that implies natural linkbuilding/traffic - if 90% of google traffic came from one keyword that would look more suspicious to me because it implies they spent a lot of money optimising one keyword to pump up the organic share of total visits. Why don't you ask for a screen share and then drill down into the whole list of keywords?

    I would be really interested in other people's thoughts though...
     
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  5. nappyd

    nappyd Newbie

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    Could they also have picked out a really cheap keyword and bid on it 16k times? Like some penny word(s) to get to 16k clicks?
     
  6. fuskaren

    fuskaren Junior Member

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    The number one keyword is only 1.93% of the searches so if you want to calculate the total amount of traffic from keywords, you do it like this.

    X*0-0.0193=333
    333/0.0193=X
    X=17253

    That means he gets about 17000 hits from organic traffic. But I'm not so good at seo and stuff so I could have done something wrong. But if you look at it mathematically it makes sense, at least too me :)
    So in other words I think the statistics are good!
     
  7. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    There's no evidence to support that.

    It's quite common for whitehat sites to get traffic from a variety of different sources, as long as you can verify the site is ranking for the keywords that are bringing in traffic (spot check ~10) then it should be fine.

    I'd rather buy a site with traffic from 100 keywords with 100 visits each than one keyword with 10,000 visits.
     
  8. mikeavery11

    mikeavery11 Newbie

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    Could they also have picked out a really cheap keyword and bid on it 16k times? Like some penny word(s) to get to 16k clicks?
     
  9. black jack

    black jack Registered Member

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    Looks like you bought ptc traffic