2016 is supposedly the year where Video Content takes off.
Writing out 500 word blog posts won't be enough to create a solid following. Literally every brand, and every website is vying for a customer's ATTENTION. And if everyone is just writing a 500 word blog post on some topic, how is it gonna stand out?
So the future of content marketing for me is having VARIETY.
Long form content, quick read articles, podcasts / audio interviews, LIVE STREAMING (Periscope), More Instagram, and of course, Snapchat.
For a while now Infographics and beautiful images w/ captions have captivated the average reader's attention. But this year, it's gonna take more than that. Customers have been SPOILED by brands with these content forms so it's gonna take more than that to get noticed now.
I'm personally mixing it up for my company this year. When I took over, I just produced solid blog posts (articles), and put out a few infographics and Free PDFs / eBooks. In the latter parts of 2015, I started pushing out video more, and it was, as expected, the most engaged content on our Facebook page. So this year, I'm going to be putting out more videos.
So yeah, video. Whether it's uploading a video on YouTube, uploading a video natively on Facebook, Instagram, Periscope, or Snapchat, you're gonna be winning with video.