ADLEADPRO
Registered Member
- Mar 16, 2022
- 88
- 41
Funnels are not easy to build, we know that for a fact. It takes some time, money and tons of patience.
But not just that, you’ll also need to:
Choose a niche, traffic source and GEO. If you don’t have much money, start with Tier-2 or Tier-3 countries where you can have more traffic for future analysis.
Research your GEO in a spy tool. We’re interested in what offers are popular, the number of ads circulating and how old those ads are.
Pick 3+ offers for split tests using the metrics from earlier. It might be best to ask your manager for statistics of offers to get a better picture.
Make creatives. Prepare at least 3-4 pictures and 3-4 videos per offer.
Test the creatives, approaches, texts, pre landings until you find THE right funnel.
Launch 3-5 campaigns for each creative so that algorithms catch the target audience. Now let’s see the results:
CPC is high, but CTR is less than 1% - bad creative
Click2conversion - 1:2 and 1:3 is good
Conversion to install - 1:2 or 1:3 with CPC 0.1-0.2$ in Tier-2 and Tier-3
Now let’s consider registrations and deposits. If the expenses are bigger than profit, it’s time to change the offer and start from the beginning.
Yeah, we know. Nobody said it was easy though.
And what approach do you use? How do you build working funnels? Any tips?
But not just that, you’ll also need to:
Choose a niche, traffic source and GEO. If you don’t have much money, start with Tier-2 or Tier-3 countries where you can have more traffic for future analysis.Research your GEO in a spy tool. We’re interested in what offers are popular, the number of ads circulating and how old those ads are.Pick 3+ offers for split tests using the metrics from earlier. It might be best to ask your manager for statistics of offers to get a better picture.Make creatives. Prepare at least 3-4 pictures and 3-4 videos per offer.Test the creatives, approaches, texts, pre landings until you find THE right funnel.Launch 3-5 campaigns for each creative so that algorithms catch the target audience. Now let’s see the results:
CPC is high, but CTR is less than 1% - bad creative
Click2conversion - 1:2 and 1:3 is good
Conversion to install - 1:2 or 1:3 with CPC 0.1-0.2$ in Tier-2 and Tier-3
Now let’s consider registrations and deposits. If the expenses are bigger than profit, it’s time to change the offer and start from the beginning.
Yeah, we know. Nobody said it was easy though.
And what approach do you use? How do you build working funnels? Any tips?