For all you guys enjoying some form of success in securing contracts can I ask how you sell your service ? Do you tell the customer it will cost them x amount of money for you to get them onto the first page of Google ? If so then how do you square that with the fact that it's impossible to guarantee results with SEO ? Do you instead tell them the benefits of appearing on page one of Google and that you will HELP them to get there. If you do down this route do you explicitly tell them you can't guarantee a first page listing or do you infer it by what you don't say ?