Fresh site ranking?

Hi, about a week ago I launched review website for amazon, I think I did on page well, keyword density is safe.
But every page/post ranks for other keyword than it has in title, i.e. let's say I have page about blue chairs, this page is on #30 for keyword "red chairs" instead. Also, a page with attached image ranks first in few cases. There's a page domain.com/blue-chairs-reviews, but instead of that page ranked there is domain.com/blue-chairs-reviews/blue-chair in google first (this page has only image in it). How do I deindex it?

Is it normal for a new website? Or it means I did something wrong with on page?

give google some time. if you have ever built a website with some competition already for the spelling of the brand name, you might notice that google will alternate between pages on your website that it thinks are relevant for that keyword, until you start to build links.

For example I had a website recently with some comp for the spelling of the brand name. domain was fresh, no links at all. google alternated between the "about us" and "contact us" page for about a week or two until I started pumping branded links at the home page. Then the algo determined the home page was the correct page for that search result.

Don't worry about it, build links, basically.

Yeah, it's the same with my contact us and about us. Thanks for respond, you calmed me down a little bit.

Too many pages with similar themes - that's the issue. When two or more pages on your site have similar titles, Google will rank whichever page it decides is the most relevant for any keyword containing words present in the titles of both pages. This is known as keyword cannibalisation. Here's a link that explains it in detail: http://www.intelligentpositioning.c...fying-keyword-cannibalisation-for-better-seo/

PHP built also wrote an "authority" site building guide which also touches on content cannibalization, and other on page factors. good read > phpbuilts's guide

Okay, I've dealt with that problem
I don't want to make another topic, but I have another question regarding link building. Is it better to wait a little bit, let the domain warm up with some quality blog comments and social bookmarks, or is it ok to start drip feeding web 2.0 and PBNs straight away? Would it make any difference?

You can start with high PR links right away, but keep in mind you want to start low volume (drip feed). I would recommend taking a look at our sales thread for high PR/DA/PA/TF/CF links from established sites only (link is in my sig). Feel free to PM me if you have any questions.

You need to build good quality backlinks with exact anchors to your target pages.