I'm pretty new in the media buying world, so I'm still learning a lot of information. I was just wondering what others do when it comes to frequency capping, for example. I want my ad to display to 1 unique visitor every 24 hours. Where the variables are # of Unique's and the amount of time. I've been playing around with this and seeing if it changes the data at all and I have not really noticed much of a change, then again I'm working with a small daily budget so I don't want to increase my impressions per unique visitor because of cost. I figure if they see it the first time and don't click on it what changes it the third or tenth time? So has anyone else experienced any results with this or find this option useful in any of your campaigns?