Alright so I found this free tool to make online quizzes, that improves my conversions for leads like crazy. It isn't specifically black hat, just depends how you use it. What this does is it allows you to create a quiz really easily within minutes and I found their quiz style to be highly converting, the quiz leads a user to a fill email page to get the results of the quiz and 1/3 of the time from my experience the users fills it up! Now after capturing their email for their results, what I normally do the more black hat part of it is make the fill or complete a CPA offer before they can obtain their results, but really this works either way. I mostly use this on my website that gets quite a bit of traffic but I'm sure you can spin and use this for many other things like on media buys and so on, be creative, not many marketers are using this so the conversions are crazy the site is called "tryinteract" if you want to use it. PS: I'm not the owner just found it to be a great tool and decided to share it since it was free.