You should use an open source model for face swapping. Some models include roop and facefusion. Then, you need a UX. Some sites that do it well are https://magichour.ai and https://reface.ai. The hard part is setting up the compute, since these models require GPUs.
If you have a tech background, i guess the cost effective way is to setup your own, based on comfyui for example
You can use your own GPU , just use cloudflare tunel to make it public
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